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FCP HD encode for YouTube/Vimeo/Web
I am a just above novice editor on FCP 7. I have been having problems on how to encode for YouTube/Vimeo/Web with HD projects. I have used all sorts of encodes via FCP, MPEG Streamclip, Handbrake, Quicktime, VLC, etc. My question is how do I create great looking small file size videos. I see that 43 min. MSNBC podcasts are around 250MB and they look great. How do I achieve this? I encode a 12 min HD video for YouTube and it hangs around a gig. I even do H.264 and still no help. Please help and thank you.