Explainer Video Software

[Kevin Gonzales]

Hi All:

I didn’t know where to put this as there is no listing for Explainer Video Software so… I am getting into Explainer Videos and was wondering if any one can recommend a good software for this. I’ve seen a ton of stuff on the net so any direction would be great. I want to be able to incorporate

Thanks.

Kevin Gonzales
http://www.12point.net

[Jon Doughtie]

Are Explainer Videos some special thing, or are you seeking to simply create finished video clips that explain how to make things/fix things/accomplish tasks?

If the latter, any decent editing software can get the job done. Without a lot more detail on what you are planning to do, and
depending on your expectations, we can’t offer much more feedback.

System:
Dell Precision T7600 (x2)
Win 7 64-bit
32GB RAM
Adobe CC 2017.1 (as of 8/2017)
256GB SSD system drive
4 internal media drives RAID 5
Typically cutting short form from UHD MP4, HD MP4, and HD P2 MXF.

[Kevin Gonzales]

Sorry if I didn’t clarify. I have a production company and we are being asked to make animated videos, explainer videos, more and more such as the link below:

https://drive.google.com/file/d/1tvBB37GCgpVWW7VTNtpmLZMm3-yoE9P-/view

We wanna produce these from top to bottom without having to outsource. We’ve investigated various explainer video software And we’re wondering if anybody had an opinion on the software that’s currently out there; such as some of the software listed in this article: https://www.wowmakers.com/blog/explainer-video-software/

Any thoughts would be great.

Thanks,

Kevin Gonzales
http://www.12point.net

[Mark Suszko]

Okay, why you’re describing, we often refer to as Mograph, or text animation or Kinetic Typography.

There’s a plethora of tools to do that work with, and a number of free or paid templates that you can get to save time, for AfterEffects and Apple Motion. Motionvfx.com is one of my favorite places for this, though Adobe itself also offers some. But to my knowledge, just as 3D CGI programs don’t have a dedicated “make dinosaur” button, there isn’t one dedicated “mograph” program that does this kind of thing in an automated “shake-and-bake” way. (even though there is a program called “mograph”, LOL)

It still takes a skilled editor/animator to design and craft the animation, even using pre-generated templates and clip art. I have seen platforms advertised that offer to simplify this process so that “anyone can do it”. The base of backgrounds, elements, and animation these typically supply is limited and generic; so generic in fact, that I don’t think it impresses an audience into buying what you’re selling, because you just can’t customize it enough to really target the audience the way you should. Like making a powerpoint show using only the built-in art. It can be very painstaking work, because it’s bespoke, custom work, each time, if it’s any good at all. So be prepared to pay well for it if you want it done fast and good.

[Kevin Gonzales]

Thanks for the response but I guess it would be better to show you what I am trying to produce. It is similar to this:

https://drive.google.com/file/d/1tvBB37GCgpVWW7VTNtpmLZMm3-yoE9P-/view

I have checked out these companies.

https://www.wowmakers.com/blog/explainer-video-software/

Any thoughts?

Kevin Gonzales
http://www.12point.net

[Mark Suszko]

I saw the example when you made your first post. I looked over the example platforms. I get it. But… I stand by what I said. I don’t think it moves the needle with an audience. But nobody is stopping you from trying it.

This drag-and-drop stuff is simplistic and generic, and it all has a stylistic “sameness” to it, platform to platform. I think that look can get dated-seeming quite fast, and to an audience, it all begins to seem like one, same thing. Not great for branding, when it’s all too similar. Remember the whiteboard animation trend that burned out so quickly because *everyone* was doing it? Now it’s almost a cliche’.

However, when you want this kind of kinetic typography and character animation stuff done really well, it’s time to hire an actual editor-artist to make it all from scratch, using truly unique elements, textures, color combinations, semiotics. What takes explainer videos to another level is all in the writing, and in how the artist conceptualizes, interprets and portrays things that are not physical but metaphorical.

You don’t “drag-and-drop” that kind of talent. You hire it.