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eTrade baby
Posted by Bob Cole on February 25, 2010 at 1:55 pmFor a parody, a client is thinking of a take-off on the eTrade spot of the baby talking about his investments.
The parody would go on a small screen on the client’s website and we wouldn’t need to aim for national-spot quality – part of the gag is to look low-budget, and it could even afford to look like a webcam video at low frame rates.
But I would appreciate any insights as to how the makers of those eTrade spots achieved the effect of the talking baby.
Thanks!
Bob C
Dean Paris replied 16 years, 3 months ago 4 Members · 6 Replies -
6 Replies
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Todd Kopriva
February 25, 2010 at 3:22 pmThis article about face replacement should give some insight.
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Todd Kopriva, Adobe Systems Incorporated
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Joseph W. bourke
February 25, 2010 at 3:33 pmHere’s another take on it. I think this is most likely the way the Etrade baby was done, since you can’t replace a baby’s face with another real face, since babies can’t talk yet.
https://www.studiodaily.com/main/technique/tprojects/Cutting-Edge-Face-Replacement-on-Ice_7926.html
It’s a WHOLE lot more expensive, and you need to hire a company with the vast expertise in 3D and Motion Capture that are needed. Good luck with the project.
Joe Bourke
Creative Director / Multimedia Specialist
B&S Exhibits and Multimedia
bs-exhibits.com -
Joseph W. bourke
February 25, 2010 at 4:32 pmDave –
You hit the nail right on the head – SPINNER AND PADDLEFOOT! They were far beyond limited frame animation – they were NO animation! Of course other than the cheeezy soft-wipe that let the real mouth show through – often not quite in the right place. If you’re going for laughs, this could well be the way to go. Sometimes going over the top beats shooting for the top (in price, anyway).
Joe Bourke
Creative Director / Multimedia Specialist
B&S Exhibits and Multimedia
bs-exhibits.com -
Bob Cole
February 25, 2010 at 5:46 pmThanks, all. Love the idea of the feathered mask. I had an idea for keeping the baby looking into the camera: teleprompter showing a cartoon (or showing Mom?).
I have this awful sinking feeling that they’re going to go for this….
Yours in cheesiness,
Bob C
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Joseph W. bourke
February 25, 2010 at 10:14 pmBob –
Never forget that it’s corn and cheese that make the world go ’round. Here’s your reference piece:
https://www.youtube.com/watch?v=pFnLirXjjto
And as Oscar Wilde once said (I think it was Oscar Wilde):
“No one ever lost money underestimating the taste of the American public”.
Let the cheese begin!
Joe Bourke
Creative Director / Multimedia Specialist
B&S Exhibits and Multimedia
bs-exhibits.com -
Dean Paris
June 8, 2010 at 12:42 amHey, did I imagine it or did I actually see a pretty well done commercial posted somewhere on the site here… It had talking, adult heads placed on baby bodies; seems like there were 3 of them in the shot in highchairs. Was it a car dealership commercial? Someone please help me find this, my memory is fragmented on this one…
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