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Estimating for Interactive Display Videos
We are offering a new service to our clients and have purchased the licensing to create Interactive Display Videos for our clients. While we are very experienced in quoting video projects; we’re a little confused as to how we should quote this project. We’re not sure how much time is needed to create each screen. For example: our client has 37 screens they would like, using content we have already produced; therefore we just need to estimate the time it will take to input this content onto these screens. Any suggestions?
Cynthia Rogers
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2 Replies
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Time to do some benchmarking tests: throw together a demo with, say three to five screens, the actual material used is unimportant at this stage, as long as it is representative of the kind of stuff the client will be giving you, or that you’re shooting/ have shot for this. Run a stopwatch on the time it takes to import the assets, modify them in whatever way the authoring software requires for assembly, time the actual authoring, including designing the interface, time the render duration. Time the playback testing/ integration, and don’t skimp on the testing? QC phase: accuracy IS speed, going back over and over to fix new bugs or mistakes is not efficient as killing them as you go… Now you have an approximate figure for hours spent that you can extrapolate from, and you can see where the potential bottlenecks will be, maybe even get ideas for working around them.
If your team has had experience authoring interactive DVD or BluRay, that might be similar in terms of time spent.
It all comes down to an hourly rate times hours put in.
You needed to do this at some point anyhow, so don’t bill for the testing/ benchmarking, unless it generates usable assets for the actual project.
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We have an extensive background in interactive touchscreen projects, and interactive video, but your description is kind of vague in terms of what interactivity there will be? Plus, what license is required for interactivity when a basic touchscreen programme can be produced using anything from HTML5 to Flash to Director to C?
Co-owner at Pollen Studio
http://www.pollenstudio.co.uk
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