Ending the quarantine…

[Todd Terry]

This is soooo well done….

https://youtu.be/Bpg-QbgoOIo

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com

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[Roger Van Duyn]

Sort of up there with the first Dollar Shave Club video…

Roger

[Bob Zelin]

I prefer this –
https://www.youtube.com/watch?v=vIRqXaELkGM

but thanks for sharing !

Bob

Bob Zelin
Rescue 1, Inc.
bobzelin@icloud.com

[Tim Wilson]

[Bob Zelin] “I prefer this -“

I retweeted the original tweet on the COW’s official account. This really is sheer genius.

My kid wrote a song called, “I Wonder What’s Inside your Butthole” Quite honestly, it slaps. pic.twitter.com/A65m6XeZ2r

— Lisa Shmeesa ???????????? (@LisaRieffel) May 2, 2020

[Bob Zelin]

what of course is amazing about this – is if you search YouTube – within THREE DAYS, there are countless remakes of this original song. I guess this defines the term “viral video”. This should be a lesson for everyone that thinks “oh – that’s just stupid” – NO – this is how you market yourself. This is how you separate yourself from the pack. There are lots of little kids playing virtuoso guitar, piano, etc. but how many are GETTING ATTENTION like this, and having other people copy this, and repost this, with their version.

This is – in fact – genius – even though she had no idea at this time. This is what companies pay big money for.

Bob

Bob Zelin
Rescue 1, Inc.
bobzelin@icloud.com

[Mark Suszko]

It’s a little weak in the Middle Eight, but it’s got a good beat and you can dance to it, I give it a 70.

[Bob Cole]

This raises another issue: Production in the time of C-19. When they produced this video advocating social distancing, were they social distancing?

There’s a nice commercial airing now, where the set-up shot is of a bunch of people grouped together jamming or dancing around; then each person is framed and “lifted” from the group shot to reveal that they’re actually separated and Zooming. But that first shot? They’re together, right?

I’m very curious about production in general. The late night hosts seemingly started out with very rudimentary set-ups. Sometimes Stephen Colbert seemed to be filmed by his wife. But that has evolved and now there seems to be a professional crew in the room.

There have been so many different approaches to keeping the beast going. The host of the PBS News Hour was the only staffer in the studio for awhile, before she moved home to broadcast from there. My guilty pleasure is “Survivor,” and for the finale, instead of a live show before an audience in a big studio, it was just Jeff Probst in his garage, in front of a background that was shipped to him. Little video camera on a tripod. Rudimentary, but it works for the current mood.

I’m not indignant or anything of the kind. Just curious.

Bob C