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Distribution Shift
A fairly comprehensive review of recent data (U.S. only):
https://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11
Viewership seems to be steady (though I seem to recall reading somewhere it’s still rising):
https://www.nielsen.com/us/en/newswire/2013/no-hardware–no-problem–vod-lets-users-time-shift-with-ease.html
“In Q2 2013, the average American spent close to 39 hours per week engaging with content across all screens while logging four hours and 19 minutes of traditional TV daily.”Franz.
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7 Replies
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The most uprisings part of that stats is the 39 hours. Watching programming has become a full time job regardless of platform.
Michael
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IIRC from when I was doing research for a program about 10 years ago, the then current Neilsen stats had a WATCHED set on in the average tv household something like 8.4 hours a day.
In the tv heyday, we certainly did love our TV shows.
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To me, it’s so easy. Stop punishing your current and loyal customers.
Cable companies lure you in with great deals, then 6 months later they raise the price significantly. You cannot renegotiate for another year or more.
Cell phone companies lock you in to contracts, but they don’t raise the price six months in to it.
As a consumer, it’s in my best interest to look around at other competition as I get the best deals that way. How is that good business practice?
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I haven’t had a TV in 5 years. You do miss it occasionally. The Day of the Doctor there for instance.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Jeremy Garchow] “To me, it’s so easy. Stop punishing your current and loyal customers.”
Kinda like a certain software company that comes to mind… 😉
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
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Mmm. Kinda.
Unfortunately, I can’t bill clients if I watch cable tv. 🙂
I’m a “cable cord cutter”. After we had our baby and moved, we did not re-up our cable subscription.
I was tired of getting hit with ridiculous equipment rental charges for old and outdated equipment (I called after having the same gear for five years to try and get newer, faster equipment, or stop paying for something I had paid for many times over. No dice). I was tired of paying for what I didn’t want, but had to pay for it in order to get what I really wanted (HBO et al). It was a high monthly bill.
Baby gotta eat.
PBS just came to the AppleTV for free. It has been a great gift.
Now, if I could pay $20/mo and make an adult income off of it, I’d gladly pay! 😛
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[Jeremy Garchow] “I was tired of paying for what I didn’t want, but had to pay for it in order to get what I really wanted (HBO et al).”
Again, that reminds me of a certain software company, lol! 😉
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl
vimeo.com/dlawrence/albums
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