Direct mail advertising

[Crystal Allen]

Direct mail marketing is still one of the effective ways of marketing. Through direct mail marketing, you are able to approach the targeted audience. To get successful in direct mailing, you need not offer things like free shipping or free gifts; you just need to build the trust of your audience.

[Ned Miller]

I now remember why I use direct mail! It’s been a few months since I’ve been slow and this week I have nothing to do. So after alphabetizing my spice rack and rearranging my sock drawer I decided I better do some marketing.

I have various tricks to collect exec names with certain titles that ignite my Pavlovian response and I know if I contact them, and then they have a need for a video and the desire for a new vendor, WHAM! I’m in.

However, after spending the last couple of hours hunting down their emails, which everyone hides, I now remember that my direct mail piece was the only way to reach them, even though it’s expensive. I don’t leave voice mail anymore. So in sum, I will update my brochure and mail them to the execs who seem like great targets yet I can’t dig up their email address. It’s easy to get their brick and mortar address and I have often experienced them passing the brochure around. So I will soon order a run.

Ned Miller
Chicago Videographer
http://www.nedmiller.com
www,bizvideo.com