Digital Watermark?

[Don Greening]

Normally a water mark is something like a company logo superimposed over the picture in one of the corners of the frame. Most often in the lower right corner. Unless a digital watermark is different than a regular picture watermark. Perhaps you’d best check with your client to confirm what they want. There are tutorials available that make picture watermarks an easy job.

If your client just wants copyright text, creation dates etc. you can easily add that within QT Pro.

– Don

[Kevin Reiner]

Thanks Don,

What you speak of is the typical graphical watermark that I am familiar with, but I guess there is some newfangled thing called a digital watermark. Leave it to the video industry to give the same name to 2 different things 😉

I found someone who can do it for us. It is pretty much a signal embedded into the digital file that allows for tracking a spot and measuring it’s impact. I have 1 spot that is going to 40 different markets. I guess this helps them track its performance in different cities and demographics.

Does anyone know if FCP can embed a digital watermark? Or some other product? This is a new big client and if it is something that is worth the cost, I wouldn’t mind bringing it in-house.

Thanks,
Kevin

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[Martti Ekstrand]

My guess is that your client is asking for a steganography mark, IE; something embedded in the image that will remain even outside the digital domain. You have it in Photoshop > Filters > Digimark but I haven’t seen any plug for FCP nor After Effects. Of course you could make a image sequence and do it in PS but I’d ask them for exact specifications. General info here:

https://en.wikipedia.org/wiki/Digital_watermarking

cheers