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  • Definition of Motion Graphic Terms

    Posted by Graham Mcdonnell on June 1, 2009 at 3:31 pm

    Hi Guys,

    I was hoping someone could clear up something for me. Im arguing with a colleague of the definition of some motion graphics based terms. Could somebody please define the following to prove who is right?

    Astin

    Ident

    Sting

    In addition can somebody please tell us the correct term for the graphics that appear in the lower third of the screen with information on (usually somebodys name and title)

    Thanks!

    Matt Mcewen replied 17 years, 1 month ago 4 Members · 5 Replies
  • 5 Replies
  • Stephen Smith

    June 1, 2009 at 10:31 pm

    I’ve always called a Lower Third a Lower Third. Sometimes its called a Super. When I worked in the news if was often times called “Chyron” which is referring to the program that generated the lower third.

    As for Ident I would turn to Wikipedia: https://en.wikipedia.org/wiki/Ident

    As for Astin, do you mean astons?

    Lone Peak Productions

    Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2

  • Graham Mcdonnell

    June 2, 2009 at 8:24 am

    Sorry, yes I meant Aston. Can you define this term for me please? My colleague uses the term ‘aston’ for a lower third, Im not so sure, is he correct?

    Thanks

  • Scott Novasic

    June 2, 2009 at 9:09 am

    lower third is called a LOWER THIRD!
    never heard of any of that other stuff. All my years in broadcast in Chicago at Fox and CBS in LA and I never heard any of those terms.
    A lower third is a graphic that is created and exists in the lower third part of the screen. This may or may not include text. Many facilities do use a machine called a Chyron to generate text on screen, but at least
    in LA and Chicago, we used photoshop for all of our lower thirds and broadcast graphic stills, lower thirds and everything else.
    Its the future…. pretty spooky. fyi I have worked with some really nice, but seriously old school broadcast guys who used terms I just never heard of. Slow to change

    SuperNova
    Animation & Visual Effects
    Scott Novasic
    Los Angeles Ca
    web:https://web.mac.com/finaleffects

  • Stephen Smith

    June 2, 2009 at 3:22 pm

    Astons is slang for a lower third as well. It’s a term used in the UK. That is because the Aston Broadcast Systems generate text like a Chyron. Hope this helps you win your bet.

    Lone Peak Productions

    Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2

  • Matt Mcewen

    June 17, 2009 at 3:05 pm

    Ha!

    That is a great question and the Creative Cows like us are sure to answer that for you as I can see already some people have. I have a great video for motion design and definition of the terms. Here is the link, tell me what you think. Have a great week!

    link:
    https://www.digitaljuice.com/dj_training/detail.asp?sid=354

    Kind regards,
    Matt

    Matt McEwen
    Digital Juice
    mmcewen@digitaljuice.com
    http://www.digitaljuice.com

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