Creating a Video Team for a Social Media Platform

[Tom Sefton]

watchoo talkin bout Willis?

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk

[Todd Terry]

Tom is on FIRE these days…..

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com

[Willis Omondi]

I’m assuming all talents should come from the unions ?

[Mark Suszko]

Your first critical pick would be a writer and a producer. This could be one person doing both jobs, but they need to be experienced. Everything and everybody else, you could rent as needed. And the producer would take care of that for you.

But without a good plan and good scripts, nothing else you spend money on is likely to pay off.

[Willis Omondi]

nice tips. keep them coming..

[Bill Davis]

You are about to run into the biggest conundrum in the production arts right now.

Most of what’s “virally successful” on social media stems from content viewers come to see as “authentically valuable.”

Funny, moving, informative, whatever. It has to be HONEST before it’s anything else.

When you assemble a “team” to produce stuff like this – and worse, give that team an agenda to push. You are INSTANTLY veering towards being unauthentic.

People often don’t respond well to that anymore unless you just toss a boatload of money into promo, just as you might with advertising any gizmo.

So do your best to keep it small. Keep it simple. And keep our messaging as authentic as you can.

If the product has REAL value – and you get out of the way of that message as much as possible – you have a better chance than if you try to force your marketing vision on people.

My 2 cents.

YMMV.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.