From Ken Stone:
One of the great phenomena of film is the sense of awe, bewilderment and amazement generated in viewers when a pivotal event or action occurs. Often times in films today, specifically action, adventure and science fiction, much of the reaction can be attributed to an effect of some sort. The better the effect the better the reaction. An effect is more than just being a spectacle; it is about its believability. Knowing that the audience knows, or at least should know, that what happens in a film is not real. It is incumbent on the film creator to design and implement an effect in a way that ensures that is could believably happen in the reality that the film generates.
The effect that we are going to create will extract the colour of an entire piece of footage except for one item. This is similar to the effect that was used in the movie Pleasantville. The “Pleasantville” Effect – if you have ever seen the movie, in some of the black and white sequences, some items start to become color.
Continued here:
https://www.kenstone.net/fcp_homepage/basic_pleasantville_look.html
-Noah
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