Coremelt’s SliceX is awesome

[Craig Seeman]

[Walter Soyka] “However, they certainly have enough cash that they can afford to wait until college kids starting on FCPX today start making NLE purchasing decisions in the workplace in the future.”

I’ve mentioned before, Apple will win (or at least do well) simply by attrition. They will get young people now and as they move up the decision making ladder will move into new “facilities” (whatever that is as the market changes) much more so than established facilities.

[Walter Soyka] “As interesting as the last year and a half has been, I think the next year and a half will be more interesting as it becomes less and less practical for the sorts of institutions that you and I have been discussing to remain on Legend. They’ll have to go somewhere…”

Which gives Apple more time to make improvements and dig for the “must have” feature(s). Of course it gives Adobe time as well to deal with issues and improved workflow as well (like maybe a timeline codec). Maybe I’ll be surprised but I see Avid taking more erosion in the market place especially if Adobe is aggressive.