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Content questions for a new era?
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The “good” content that’s there is like the comparison illustrations of human presence on the planet over time – a big model of a lighthouse with a hair on top that indicate the interesting bit.
How many hours of content are uploaded per day? (72 hours per minute according to Mr. YouTube) How much of it might as well be the honking of geese over pictures of cats? The bit you are picking as a ‘new” model is the hair on the top of the lighthouse – it’s also not what can be called new in terms of online evolution, in terms of all of human visual communication maybe, but there has been lots and lots of discussion on this for a good few years.
The Brit in Brisbane
The Pomme in Production – Brisbane Australia. -
[Bill Davis] “And from 2008 to today it’s been another way.
That’s a pretty darn good definition of “new” in my book.”
We clearly have different books:)
It’s often said that a week is long time in politics, but For the twitter generation a week is an eternity, just ask the Kony2012 people…
For the record, YouTube started in 2005.
Liam Hall
Director/DoP/Editor
http://www.liamhall.net -
[Bill Davis] “I think it’s becoming a new global force.”
It’s not becoming a global force, it already is one and has been for some time.
YouTube is old news. The debate has long since on moved on, it’s now about the power of social media and mobile communications, about the speed that harnessing these technologies can empower people and force real change on a global level. It’s not about Korean rappers or performing pets, it’s about Syria, Iran and revolution…
Liam Hall
Director/DoP/Editor
http://www.liamhall.net -
[Liam Hall] “about the speed that harnessing these technologies can empower people and force real change on a global level.”
This is what YOU think it’s about. And you’re right.
I think it’s about that same quote, but with one change – the word global in the last line changed to personal.
My OP was trying to indicate that there’s more ability to craft PERSONAL expression today.
The music video I posted was NOT about another high budget music video being produced. We’ve been inundated with that forever. It’s about the fact that it’s happening in South Korea in a form that’s virtually indistinguishable from how it’s happening in LA. Which means the PA in Korea who used to be “disconnected” from opportunity in a way that the PA in LA was not – is now on an equal footing. And either one, with a killer idea – can create something at 10am and have “access” to a worldwide audience at 10:05am.
The missing link has ALWAYS been marketing. And my original post was also trying to point out that there’s a need to learn about how content develops a viral base in today’s market. The sophistication of internet content is changing pretty rapidly – from cats to polished program. But NOT polished programs that come out of the 50th floor of a NYC building or the back lot in LA, but from everywhere and anywhere.
The message being pushed back at me here is “it’s already a given” and “it’s no big deal” and “it’s not going to matter – but I think it does matter.
Because the ONLY thing that really matters in our entire industry is where the eyeballs end up.
That silly Korean guy (and his financiers and backers) had earned around 85 million pairs of eyeballs as of 3 days ago when I posted this. When I looked today, it’s up to 93 million pairs.
In a world increasingly driven by Google Analytics rather than Arbitron – that can mean MONEY and SUCCESS right?
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Rafael Amador] “What many people don’t realize is that nowadays there is more film/video production out of the USA than in the USA. “
I agree with you totally on this. I don’t read much about production outside the US. But what I used to think of as something pretty much centered in Hollywood, NYC, London, and Mumbai – is now pretty diffused across the planet. Big change over a single generation.
[Rafael Amador] “his korean video clip (and the 80 millions clicks) more than pointing out to the state of the Korean video production shows how the K-Pop (Google it) is sweeping all over East Asia
“And the resonance it had with my kid, I wouldn’t be surprised if it becomes a little bit like the Beatles cultural revolution in the US. Not as powerful nor long lasting, certainly, but a bit of a cultural invasion none the less. Beatles to Graceland to K-Pop. Niche cultures that are less niche the more they succeed in media – but today we don’t need George Martin or Paul Simon as the enabler. We’ve got YouTube.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “The missing link has ALWAYS been marketing. And my original post was also trying to point out that there’s a need to learn about how content develops a viral base in today’s market. The sophistication of internet content is changing pretty rapidly – from cats to polished program. But NOT polished programs that come out of the 50th floor of a NYC building or the back lot in LA, but from everywhere and anywhere.
The message being pushed back at me here is “it’s already a given” and “it’s no big deal” and “it’s not going to matter – but I think it does matter.
Because the ONLY thing that really matters in our entire industry is where the eyeballs end up.”
Bill –
Everyone agrees with you, it’s just that a lot of people agreed with what you are saying 3 years ago – posting it as “new” seems to cause some confusion.
For me the big question is how can you monetize this exposure in a consistent way? As long as the cyberverse continues to value spontaneity, novelty & randomness, it makes it hard to repeat success and create any kind of lasting value. The very act of being successful insures a degree of disapproval for a next effort, which is an amazing inversion of previous marketing patterns.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Richard Herd] “that’s why everyday I go teach media production classes to at-risk high school students.”
Way to make a difference Richard : )
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The truth, Bill, is that the K-Pop is pure crap, but what is interesting is how Internet spreads that crap all around the globe and so fast.
Another interesting fact, is that South Korea is the country with more Internet connexion per capita in the World: 90% of the households.
rafael -
[Rafael Amador] “The truth, Bill, is that the K-Pop is pure crap, but what is interesting is how Internet spreads that crap all around the globe and so fast. “
The speed is still amazing to me as well. It’s truly like a wildfire.
I think that in the case of this particular video, the popularity is for the novelty of the video, not necessarily for the quality of the song/music.
It’s weird, I don’t particularly prefer the music, but it certainly looks polished.
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K-Pop is more about a bunch of teen-like girls/boys (never trust the age of an asian lady by the look) and a lot of highly stylised wardrobe, make-up and choreography. Sequels of lab-designed bands like Spicy Girls or Back Street Boys.
I paste few examples. You can see that music doesn’t matter. Is all about look, so they have to invest in the video clips.https://www.youtube.com/watch?v=IUqP1xzRZkw&feature=related
https://www.youtube.com/watch?v=t0IKUhydr_8&feature=related
https://www.youtube.com/watch?v=qLunOf5QsYQ&feature=related
https://www.youtube.com/watch?v=ckIGhwQtd-c&feature=related
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