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Conspiracy or Stupidity?
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Very sad. And even though I was a defender, fan and suppporter of Apple for many years (and an owner of an iPhone): YOU ARE ABSOLUTELY RIGHT!
I wish I could contradict, but that’s all there is to say. Amen. -
I’m sure it’s been mentioned before that “Pro” stands for Pro-sumer. 🙂
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You are absolutely right. Having only worked in fashion and advertising for the last 20 years, i must know nothing about how a fashionable brand is created.
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I’m sure you do know everything there is to know about a fashion brand. Contrary to what you may believe Apple creates consumer electronic and software products. They do not create fashion brand products. It is as simple as that.
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Not stupidity… they are dumping a product that had only niche appeal for one that they think they can sell more of to a broader market. That is Apple’s over-all business plan now… get rid of niche products … make mass-appeal products.
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[Peter Wiley] “Can anyone see a kid with a DSLR all that worried about managing keywords?”
The keyword list would be pretty short:
Dude
Shred
Sick
Rad
Freestyle
Bong
Killer
Gnarly
Grind
Fakie
Ollie
RailslideScott Sheriff
Director
https://www.sstdigitalmedia.comI have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed…“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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[Phil Hoppes] “I’m sure you do know everything there is to know about a fashion brand. Contrary to what you may believe Apple creates consumer electronic and software products. They do not create fashion brand products. It is as simple as that.”
No disrespect but that is so wrong.
Apple has been about design, look, fashion, trend since day one. There are tons of interviews with designers, graphic artists that have worked for years on the apple branding and image. They make it pretty clear that design and branding is apples number one priority.
Lets consider the bondi blue imac, the cube, the G series, and of course the current Mac Pro. Look at all the effort put into the design of these machines. There is no real reason the Pro has to be made like it is. All the high end PC’s are plastic and stamped sheet metal.
And then there is the logo itself. The story behind that completely contradicts your assertion.
And as far as the consumers not caring about what the pros use to edit. That is wrong too. Apple has done nothing but push Final Cut as what the pros use. They touted the movies cut with it. Used the word professional a hundred times on every page, and even had Walter Murch as a spokesman.
So along comes this new crop of dslr shooters that think a 5D and FCP makes them the next Scorsese.
This idea was put in their head by apples marketing.
Just look at this:
https://www.apple.com/pro/profiles/coppola_murch/
and try to tell us again how they are not pushing the “our stuff is used by the pros” angle.
They know damn good and well that these twenty something wannabe’s eat this stuff up. This is the equivalent of Guitar Hero. They should have called X ‘Movie Hero’. Maybe partner up with Canon and sell the 5D and X as a package and call it Movie Hero. Look at how they market Garage Band. That is the model right there. Make music, without being a musician. And it is endorsed by a bunch of big name musicians. Being a poser does not carry the stigma it once did. Lip-sync, auto-tune, you name it. Faking it is as good as talent. X is just bringing that to the editing world.
Marketing, image, branding, hype, exclusivity, being hip, being trendy, being used be the elite. This is how apple markets itself, and it is how the fashion industry markets itself. Fashion uses name brand celebs, and big name designers to sell their consumer products. Apple does the exact same thing.
This means that pissing off the pros is a calculated risk. But as someone else pointed out, we are a very small portion of their sales. All they really need is a few of big recognizable names, the rest of us are expendable. That will be easy to get. Pay these guys enough, and they’ll say whatever apple wants. All the softball reviews of X that that popped up on release day, loaded with apple-speak seem to be evidence of this going on. Didn’t anybody wonder how someone could find the merits of X in one day? Jeez, that doesn’t look suspicious. Does it?Scott Sheriff
Director
https://www.sstdigitalmedia.comI have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed…“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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[Sascha Engel] “Fact is, that Apple released a Product under the name “Pro””
No, in fact they pilfered the name “Final Cut Pro” from a working and still valuable product the sold to over two-million customers.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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I think that is the point. To have some folk dwelling on the “pro-ness” of the product is a little bizarre when it’s clear to me that some “pro” work is being done on it right now and Apple will surely announce these wins when they occur. FCPX sure does have shortcomings and so did FCP7…but discussion points based on Pro vs not Pro just cause blind confusion among the facts that matter.
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No you are talking about HOW they market their product. I am talking about WHAT they actually make. Two very different concepts.
As a business you make money on WHAT you make. Part of why you succeed or not is dependent on HOW you market your product.
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