Conspiracy or Stupidity?

[Paul Dickin]

[Clayton Burkhart] “If Apple ceases to be the product of choice in the upper echelons of media creation, it will not be very long before the public moves on as well. “
Hi
There are lots of ‘upper echelon’ high visibility profiling opportunities in future without targeting one of the top ten dying industries – the almost invisible (to the wider public) post production business.

[Phil Hoppes]

No…. I don’t buy Tommy Hilflger I get cheap Khols or Costco if it fits. I could care less what Calvin Kline is pushing. I don’t buy a Chevy because they make a Caddy and a Vet. No one in the consumer market Apple serves cares that you use or don’t use an Apple product.

[Clayton Burkhart]

[Phil Hoppes] ” No…. I don’t buy Tommy Hilflger I get cheap Khols or Costco if it fits. I could care less what Calvin Kline is pushing. I don’t buy a Chevy because they make a Caddy and a Vet. No one in the consumer market Apple serves cares that you use or don’t use an Apple product.”

Totally disagree. Apple is all about sleek design and PRESTIGE in the minds of the masses.

[Sascha Engel]

Hi Dave,

first time I see you around after all the FCP X fuss started.
What do you think of all that?

Sascha

[Robin Erard]

100 % agree.

We don’t need an editing software which edits automatically. We need an editing software which allow us to work with other professionals like Colorists or sound designer… But now… it’s not possible anymore.

Robin

réalisateur, scénariste, monteur, étalonneur
http://www.robinerard.ch

[Jean-françois Robichaud]

I agree with this prestige issue. In addition, While FCP might not be such a large part of Apple’s revenue stream, it is one of the main reason so many professionals have gone and are still are going Mac rather than PC. That was what made me switch from Windows and many I know did the same. And that doesn’t only lead to Mac Pro sales from post houses of all sizes but actually much more iMacs and Mac Book Pros from freelance and upcoming professionals. Apple can afford to lose the revenue from FCP sales to pros, but does it make any business sense to risk losing these customers to PCs? Especially when the cost of implementing the features that pros want can’t be that high. Cutting FCS3 now might seem to go against that, but Apple knows it’s got up to a year to follow up on FCP X: nobody’s going to replace all of their Macs by PCs on a hunch; pros got too much invested in their hardware.

[Chris Kenny]

[Richard Cardonna] “Apple statement recomending automatic Duck and not devloping its owm solution makes me think that Apple is relying on developers to make the pro addons to fcpx. This sounds great at first but then when you think about it the cost can ad up into the thousands to have fcpx function like a pro app.”

I bet there will be cheaper options once Apple opens the API up to more vendors. And given that the base price of FCP X is about 1/8 of Avid Media Composer, there’s a fair bit of room to spend money on add-ons before FCP becomes uncompetitive in terms of price.

I actually really like the idea of Apple adding a powerful API and leaving workflow integration up to third parties. It will probably result in such integration working better, because the companies that handle it will be much more focused on it than Apple ever was, and solutions can be much more specialized. For instance, there have always been some things I’ve wished I could change about how FCP 7 exported EDLs, when I’m taking those EDLs into Resolve. With an API that allowed EDL exporting to be implemented in a plug-in, I could just write my own.

—
Digital Workflow/Colorist, Nice Dissolve.

You should follow me on Twitter here. Or read our blog.

[David A fenton]

…and then there’s going to be some major film edited completely in FCPX and everyone will start to wonder what “pro” really means. It probably has less to do with the software than some might think.

[Sascha Engel]

Dear David,

you are right, it’s never the tool, but the knowledge and creativity of the editor.
But in my opinion you miss the whole point – that is not the question here.
Fact is, that Apple released a Product under the name “Pro”, which clearly has several short comings and has less pro-features than even FCP 1.0: No Ex-Monitoring, killing COLOR (a terrific App!), no XML, no OMF, not compatible with previous FCP Versions (but with iMovie!!!!), no Print to tape possibilities, killed STP, killed DVDSP…and a couple of more things.
This is not a Pro-Application, sorry, you can spin it however you want – it is and – unless they change it big Time – will be just an iMovie on Steroids!

Sascha

[Stephen Bakopanos]

[Clayton Burkhart] “If Apple ceases to be the product of choice in the upper echelons of media creation, it will not be very long before the public moves on as well. In many ways Apple is first and foremost a design company afterall.”

I don’t mean to sound rude, but you are so wrong it isn’t funny. Perhaps what you’re saying was true 10 years ago, but it isn’t any more. No-one that I know who wants (or has) an iPhone or an iPad (snore….) gives a rats arse what NLE I use. They wouldn’t even have a clue what a NLE is. They want an Apple product because everyone else has one and because they’re expensive and therrefore “premium”. Apple have, by and large, become a fashion brand and a status symbol.