Coen Super Bowl Mercedes spot

[Scott Witthaus]

[Oliver Peters] “Is so, Premiere?”

Hell, 46 cuts in a 65 second cuts-only spot. iMovie? 😉

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

[Brett Sherman]

[Oliver Peters] “I wonder if they cut it, too. Is so, Premiere?”

Does it matter? I understand for a TV series or film with lots of media management or a TV spot with unique editing challenges, the choice of editing tool is an interesting topic of discussion. But for a TV spot like this? Who cares. Don’t they all do the job adequately.

————————–
Brett Sherman
One Man Band (If it\’s video related I\’ll do it!)
I work for an institution that probably does not want to be associated with my babblings here.

[Oliver Peters]

[Brett Sherman] “Does it matter?”

Just a curious question. The Coens cut their own films and have shifted to Premiere Pro. So, I was wondering if they had cut it, too, or just directed it. Of course, if a regular commercial editor cut it, then it could be any of the options. It wasn’t a “this tool versus that tool” question.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Mark Suszko]

You know, it’s a pretty conventional spot. They spent extra money on casting, but there isn’t anything horribly original in it. The controversial Budweiser spot takes more chances.

[Bill Davis]

Old school cool: American Rebel Big Iron!

New school cool: German Engineering?

And the yes, a much bolder Budweiser spot – born from Belgium/Brazil based InBev

I wonder if the Apple Logic Pro team – also based in Germany – is amused?

Welcome to our much changed, MUCH smaller world.

Oh well.

Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.

[Chris Harlan]

That was fun! Fonda does still look good.

[Scott Witthaus]

Agreed. The agency cut was much better, IMHO.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter