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Client’s logo looks horrible on television screen
I’m working on a TV spot for a client. The event is a county fair, and the client (a graphic design guy) has supplied me with a logo for the fair that looks great on a computer, prints out great, but looks horrible on a TV screen. The lines are pixelated, and some of the solid colors look blotchy on a TV.
I want to use this logo in the corner of the screen, but ironically, the smaller I make the image on the screen (using Pan/Crop), the worse it looks!
The original that he sent me was 8″X6″ @ 300 dpi JPG. This version of the image looks bad on a TV screen no matter what you do with it. Big or small, it looks like garbage.
Next I used Photoshop to turn it into a 100 dpi JPG. This looks significantly better than the original in full-screen mode, but starts to look bad when I use Pan/Crop to shrink it to fit in the corner of the screen.
Finally I went back to Photoshop and made it a 72 dpi JPG. This made it look nearly perfect when it takes up the full TV screen (much better than the 300 & 100 dpi versions), but again, it looks really bad when I use Pan/Crop to shrink it to fit in the corner of the screen.
I have tried doing some test AVI renders, using the “Best” video quality setting. The problem is evident when watching the rendered AVI on my computer, as well as if I print the AVI to tape and then play it back on a television screen.
Any ideas? I want to contact the client and ask for a different format (he’s using a Mac, so maybe that’s part of the problem?), but I have no idea what to ask for. Considering that the high-quality graphic he gave me to start with is the worst version of the graphic I have (for video purposes), I have no idea what sorts of changes I should ask him to make!
Better yet, rather than contact him, maybe somebody here can tell me the best way to fix a troublesome graphic using either Photoshop, Vegas, or a combination of the two!
If you’d like to see the logo yourself, the original verson I received is right here:
https://www.a2b-graphics.com/graphic/
Thanks.
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6 Replies
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This image is over sharpened to begin with. Right after you downsize it to 72dpi, try blurring it by .2 pixels. Then downsize it to the final size.
As I look at the image, I can also tell that it has too much information (Detail) for a standard def TV to resolve in a corner MTV type logo insert. This will cause it to sit there and vibrate. You may have to go into photoshop and take parts of it out.
Personally, I think you shouldn’t use it in any form other than the full sized one.
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I just tried it and your file looked fine to me.
When I get graphics originally designed for print (especially from Mac people), I prefer working with PSD, PDF or EPS files myself.
Since you have the JPEG though, let’s work with it.
Don’t go using Photoshop to change anything as there’s nothing wrong with the original file other than it’s a JPEG.
When you say “looks horrible on a TV screen”, how are you getting it there? I’m feeding my external monitor (not a TV set) from Vegas through a Canopus ADVC100 with the preview set to Best/Full and it looks fine.
One thing I would do is adjust the image levels for television. The easiest way I’ve found of doing this is to drop the Seconday Color Corrector on the graphic and select the “Computer RGB to Studio RGB” preset. This drops the levels from 0-255 down to 16-235. -
just make it smaller in photoshop,,change the pixel dimensions ,,try it 720 x 592 , its just too big for a bug .IMO
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Try converting to a png-24 file with transparency – Vegas likes png’s.
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I took your JPEG(quite large, over 13 MB’s, made for print I guess) into photoshop ,cut the logo out from the white background w/magic wand, placed the logo on a 720X480 (72dpi) screen w/transparent background, then scaled the logo to a lowerthird position, then used the Gauss blur(1 pixel), then used sharpen more filter…
then saved the logo lowerthird w/transparent background, as a PSD, & imported into Vegas…..it looks a little soft, but far better than the steps you originally used, it looked horrible, as you said…
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well , did anything work ? Mr Vegas video editor guy
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