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Clients Can Be Dangerous
On Friday August 18th I learned a valuable lesson: Clients, Can Be Dangerous Too.
I have no idea of the statistics. Have no idea how often it happens. But I became a staticis all too fast and the injuries of my neck, shoulders, back, and arms bear the results.
At issue is the ever blurring lines of how much a client wishes or demands to produce on their own and how they value (or undervalue) our work as professionals. This was such a case. The client? A former defense industry HR trainer, retired. A ‘my way or the highway’ personality. I met him through a networking contact with a local chamber of commerce. I should have declined after our first meeting when he (a black man) spent most of the meeting recalling his run-in with white people 35 years ago in a much different Dallas Fort Worth metroplex. Being white and empathetic it struck me odd he would go to such depth to share a story and never clear why he would. It should have been a warning to stay clear of him. Desperate for accounts in our changing evolutionary marketing I should have paid attention to my internal discernment alarm.
The problems surfaced over time with his rants about doing business as a small business company infiltrating as sub contractors to large corporations such as Defense Industry clients. He had an innovative proprietary software program for HR training — similar to power point incorporating Text, Graphics, Photos, Moviing Video, and Audio. His plan was to expand into sub contracting the video, audio, and translation work. That’s how we were introduced.
We all have experienced the larger than life, loud, abrasive, hard edge clients. I have. I’ve had several in my time and though loud talking and abrasive they generally were just demanding but civil. I’ve worked in television station environments with tempremental news staff talent. One that used to constantly criticize the production department inbetween stories and threw pencils at the camera or teleprompter operators. I’ve had clients yell, throw tantrums (along with talent) and yet none became physically violent. Not until yesterday.
The issue is the blurring of the professional line between consumer, industrial and broadcast standards. I caught a glimpse of this three months ago (with the same client). On location he was so demanding he would not accomodate the time to allow for white balancing, focusing, or staging the industrial client for a take. It became a guerrilla-like shoot. In turnaround he demanded it be delivered in a windows media format. From Final Cut, no problem. But in his import, into HIS A/V Editing software (a $49.00 consumer PC version) the video had motion blur. Instantly he went into a tirade how I had ‘ripped him off’ with ‘a bad job.’ After a few calls to the technical suport line and a colleage it turned out the client had the wrong import settings and with a few changes his program accepted my work without a technical glitch. That should have been a second warning to back off – I wasn’t paying attention.
The client paid promptly. I guess that was my determining factor. How much BS I’d take for the otherwise fast pay turnarounds.
As the project evolved he contacted my company to become a part of the audio process. HIs challenge was not finding a translator (for English to Spanish translation), and not knowing any Spanish Talent, to voice the industrial HR training. He also set a budget that was much too low. Initially I passed (smartly). He came back later giving room for budget expansion and I (needing the business) entered into the arrangement.
By my broadcast standards it was a fast turnaround. The translator took about a week (for nearly an hour long project). Problem was, the client thought it should only be about 20 to 30 minutes long. Next, the copy was gramatically incorrect. Mixing of past and present tense, run on sentences, and fragemented sentences. Finally, he wanted the delivery of the audio by page/reference number, since he did not speak spanish. The studio I chose had no problem with the work turning it around in a few days.
When it came time to deliver, the client wasn’t available. When he became available he was hostile. He warned (Name) ‘gets like this sometimes. Even my wife knows when to stay away.’ That should have been warning to get away from him #3. Never though did I think he’d become violent to me. Till that evening when through his home/office door he pitched a fit the English and Spanish Translation audio files were on two separate CDs. He pitched a fit claiming it would ‘double his work,’ followed by accusations we had ‘gone holllywood on him.’ That’s when he slammed the door. ‘Well, at least the CDs were delivered,’ I thought ‘and this project is over.’
He called an hour later, apologized for his anger, and then went on to tell how the project was ‘out of hand.’ Going “hollywood'” was his terminology for how we used braodcast standards. His way of doing things was using the pinhole microphone on his laptop computer for audio. His talent did a half hour narration for $25.00 (verses the $100 we produced with some retired voice talent). Even that (I relented) was too low. The translation? We finally found one who would do the 66 pages for $150.00. $50 dollars more than the client estimated to spend. And I did the voice talent for the English version, to expedite and just flush this project as quick as possible. I had been in Radio (and often talent for TV). Again, to do the best job possible and get out of the situation with the volitility.
Friday I was blindsided. I was called to a meeting to see his finished work. The studio office was located on a converted back wrap around porch of the man’s home. His ‘talent’ and ‘copywriter’ was on the computer with the completed program. The client left us going through the program while he left the room. We viewed the program which though amateurish played fine. The audio was crisp and clear (and improvement over his original design) and the video played fine (no artifacting) though I noticed he took jpeg stills of some of my moving video. He owned it so I had no issues over it.
But the english version had a clipping of the last frames or second of audio. That’s when he came back and began to scream and shout. I have other area producers who say this is common. That clients just don’t understand the process (or value us) as they combine broadcast or industrial elements into a consumer program. (If they just used Mac over PC or FCS over a cheap program – much of this would not be necessary). Antoher producer says “they can call me whatever in the book as long as they spell my name right on the check.” Over time I’ve noticed the civility (and one time professionalism of our services) has deteriorated. Some clients (such as Advertising Agencies) tend not to ask for bids or rate cards on projects but rather offer a production ‘range’ or ‘budget,’ where we are offered a ‘take it or leave it’ option. Several producers in Dallas (and LA) have shared such being more common over the past few years. That and my lifetime of Agencies who are slow pays from 30 to 180 days. That’s part of the reason I migrated into more ‘prosumer’ clients – for prompter turnaround pay requirements.
For the next ten minutes I was confronted with a hostile client who lectured me how worthless I was, how worthless the audio was, and his timeline deadlines not being able to take the project to either the client or his other business meetings for demo purposes. My calm response (worthless over ten minutes) was to contact our studio producer to troubleshoot the challenge. All answers falling on deaf ears of a very angry man and his copywriter (a woman) knowing all too well how (blank) gets.’ I saw that same look on her face months earlier when he ranted about the racism 35 years ago and his experience. That’s when I realized racism comes in all sizes, shapes and colors. I was on the receving end of the racism though it would take another ten minutes to realize how serious it could get.
Every reasonable option I offered was not good enough. The man cornered me in the cubicle workstation charging forward, yelling, screaming, and demanding I was ‘ripping him off,’ going ‘too hollywood’ for him. What set off my button was when the finger came closer to my face and thumping my chest. Listen, I haven’t been in a fight since the 8th grade. I’m all of 6 foot and 140 pounds up against the mountain of a man at 6’5″ and close to 280 pounds. Making matters worse I was due on a shoot at the top of the hour and things were deteriorating making no headway with the client. I offered to delay the billing, cut rates, and work it out. My breaking point is when he started pushing me around. I brushed past him suggesting I would be calling the police if he didn’t settle down. Then suggested when he had cooled down to call me and I’d offer whatever solution it took – that I had an appointment and I turned to leave. That’s when the unexpected happened.
From behiind me I heard the following words “Don’t you walk away from me White Boy.” I’m 48 years old, wear glasses, and never saw it coming. My view of the storm clear glass door became the ceiling as the man grabed me by the neck, then shoulders flipping me backwards to the ground, pinning me to the floor and in my face screaming I had to make it right then and there.
I’m not sure how but I made it to my feet and was in shock it all went down that way. I made it clear he wasn’t to touch me again. But the man just lectured me for another ten minutes on a wide range of issues. Realizing I couldn’t offer a viable solution I let him wind down and cool off, because he was blocking my exit from the home and there was nobody around to help me. As he finally cooled down he reminded me of news stories about abusive spouses, with dual personalities. After all that transpired he went into a guilt trip how he wanted us ‘to continue to do business.’ That I ‘wasn’t tough enough to do business with defense contractors,’ and needed to learn to ‘fight back.’ It was the oddest reasoning but a man definitely out of control.
He demanded I apologize to the woman in the cubicle for ‘starting’ him up. I had no idea how I started him but if that were the requirement I went back to her, looked at her, and asked what had transpired. I apologized as he leaned near us, wished her well, and attempted to leave — again blocked at the door. The man by then was somewhat embarassed by his actions and became apologetic. Demanding though I ‘shake his hand’ to ‘let bygones be bygones.’ I shook his hand but took the opening to get the hell out of there, into my car, and gone asap.
I called my audio producer who was disturbed to learn of it but not surprised. He caught bad vibes from the man in our meeting but didn’t say anything. He interpreted the body language and talk as if this were a one time machiinist or trucker ‘union’ person (apologies to those in unions), with a chip on his shoulder, and an overly aggressive personality that ‘might’ be trouble. I wish my producer had said something earler. Which is one of my points in leaving this message: Trust your instincts — and make them known to your colleagues if you ever have any perception a clilent should be passed over verses taking them on for business.
I learned I had no legal recourse filing a police report. I learned one must call and wait for the police on the spot. Makes no sense but that’s the law these days. And its always a ‘he said/he said’ deal with little recourse. I’m not bloody, not black and blue, but I can tell you now on a Saturday morning it was hard to sleep last night and I am sore in my neck, back, arms, shoulders and even my thighs (legs).
The scary part though was an hour later when the man called my cell phone. He called to apologize in one breath, justify his actions in another, used his religion as a crutch, and his stress as a small businessman with the clients he was pitching as the factors for his outburst.
I’m not sure what it is but it seems people are more equal on the telephone than in person, as I finally had the opportunity to get some common sense injected into the conversation. It wasn’t anything new – just what I had been repeating there in the home/studio office an hour earlier. I offered to have our audio producer contact him about the technical issues. Second, I offered to waive my talent fee for the English audio and suggested he use his PC mike to cut his own audio (as he ranted was not going ‘hollywood.’) Then the man offered to ‘take me out to dinner.’ I declined.
Finally, as he began to change in temperment again to justify his anger and actions I finally stood more solid ground talking about how unprofessional and out of bounds he was as a client. That I wouldn’t tollerate it. I offered to eat the cost of the production and let him go his separate way – just to be rid of this guy. Finally, I cited all my pro bono work in a variety of different racial and ethnic communities. How I had never been so disrespected in my lifetime and never attacked by anyone. And that all he accomplished that morning was to cause me to second guess the racial motivations of people of color and hoping that would not become a permanent scar on my soul. I then forgave him, to which he said thank you sir. And I then fired him as a client. I made it clear I wanted no further contact in person, by telephone or e-mail. I made sure he understood, he said he did and that was it.
Later that afternoon, my audio producer called noting he checked his files, his audio pro tools program, and the burn of the back up CD. All audio was perfect. He had exchanged several e-mails with the client determining it was an ‘inport’ setting error, by the client, and attempted to help him troubleshoot the error. By the end of the day that client had e-mailed a response he would ‘pay direct’ to the producer, talent and translator — and had the nerve to suggest they do business ‘directly’ in the future. My colleage called with the response (after the check is delivered and clears I wouldn’t do business with this guy for a million dollars).
In closing, one of the people I’ve admired in my lifetime is Billy Graham. Religion aside, his ethics in business is what I’ve respected. He never attended a meeting alone with anyone he wasn’t fully knowing. In Hotels and Public he always walked with a colleague or family member. If he were staying in a hotel he would never ride an elevator with a woman (or men later on) if he were by himself. If one entered he exited and took the stairs or waited for a colleage. He never put himself into a position to be misundertsood or taken advantage of…and that has been my greatest lesson with this situation with what turned out to be a dangerous client.
I own a home based broadcast studio and up to this point have allowed clients to meet here, and work here in my studio. I’m tempted to not be in such a situation again and rather meet only with clients in a public setting, or with the presence of a colleage or several for safety protection.
I’d hate for one bad experience to dictate my future business but I’ve noticed as the lines blur between consumer desktop video/audio/graphics and broadcast/industrial media services, there has been a decline of value of our profession among both consumers and agnecies alike. I’m unsure now of the present and future of my business within this climate and environment.
I wonder if I’m not alone in the concern?
Friday, August 17th, I learned Clients, Can Be Dangerous.
Steve Myers
http://www.stevemyersproductions.com
tv**********@***oo.com