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Charles Swabb Commercial
Anyone know what filter effect they used to create the newest commercial? It’s called “Talk to Chuck” and features a simple headshot of a guy talking to the camera while working out in a gym. I believe the effect is similar to the “cutout” filter in Photoshop.
Curious, thanks
The Visual Rabbi
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4 Replies
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Do a search on cartoon effect. There’s been tons of questions and lots of methods suggested for getting the effect.
Steven
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They use proprietary software created by Bob Sabiston called “Rotoshop”. He also used it for the movies “Waking Life” & “A Scanner Darkly”. It’s not available to the public. Read about it here: https://www.flatblackfilms.com/
If you want to recreate something similar using Illustrator & After Effects I believe Aharon Rabinowitz did a tutorial here on the cow about 6 months ago.
I just did a quick & dirty for a recent project. Apply “Posterize” or “Reduce Colour”(Pete’s Plugins)to your footage. Duplicate layer. Add “Find Edges” , “Hue/Saturation”(set Saturation to -100) & “Fast Blur” (Blur= 1 pixel) to the top layer. Change the top layers tranfer mode to “Darken”. Ta da. Kind of Cartoony, not as clean as Charles Schwab but it took you 3 minutes. This effect works best on footage where the subject is in front of a fairly clean background. To tweak the black lines add a “levels” effect and really crush the mids and whites. -
Another way is to grab a frame of your video and take it into Photoshop. In PS play with the filters to get the look you want, after you have it down, create an action. (don’t save the frame – save the action).
Now in AE export your footage as an image sequence – then batch process the sequence using the PS action that you created. Import the footage back into AE and then render as a movie.
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If you are on a Mac you could also try using the software “Studio Artist”.
It is pretty powerful and almost infinitely flexible in terms of customizing the look you want.
https://www.synthetik.com/
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