Charging a premium for 5D projects

[Mike Cohen]

If charging more for a DSLR shoot, you had better show up with this:
https://www.shotonhd.com/wp-content/uploads/2010/03/zacuto-Robert-Rodriguez.jpg

not this:
https://cache-03.gawkerassets.com/assets/images/4/2009/09/IMG_5974_01.jpg

Your goal should be to turn out a good finished product, not spend a lot of time figuring out how to charge more. Either charge more or don’t – focus on your craft and meeting customer expectations.

Mike Cohen