For Mograph:
* create a material with the mograph multi-shader in the color channel;
* place the start bitmap in the first slot and the second bitmap in the second slot;
* assign the cloner a plain effector with all parameters except “affect color” turned off;
* set the effector to linear falloff and animate position.
Unfortunately that won’t, by itself, do any cross fading. The clones will be either one bitmap or the other.
As a workaround, you could do the following:
* In a compositing application, record an animation of the two bitmaps crossfading one into the other;
* Load the movie file into the first multi-shader slot and delete the second if you’ve already filled it;
* Hilight the first slot (Shader 1) and click the “to layers” button.
That will create a separate layer for each frame of your animation. Now when you move the effector it should do a cross fade.