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Cable Advertising Question
Hey everyone,
I am in talks with the local cable outlet to run a spot I have produced. The spot advertises a service that my video production company is offering. I told the cable company what my budget is. I said I was willing to spend between $700 and $1000 for a flight on cable. The cable company came back with a presentation with my target demographic, target channels and yadda yadda yadda. Their fee is going to be $700/month to run my spot. Here’s the problem. They want me to sign a 6-month commitment for $4200. I don’t have the money for that. It’s out of the question. I could maybe do 2 months, but not 6. My spot would be running on a half dozen channels 160 times a month. My question is this . . . Are the cable companies selling a lot of advertising lately, or do you think I could talk them into a 2 month contract? And do the numbers I am giving you guys sound right, or am I getting taken for a ride? It’s funny, I work for an ad agency, but I am never involved in this side of the equation, so I am clueless. Thanks.
-Aaron
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2 Replies
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you can talk them into running it for ONE day!
Here in MI, our clients buy small ad runs and small airtime runs for programming as well – whoever you are talking to is just trying to lock YOU in so they don’t have to chase down another prospect.
Its YOUR money don’t let them push you around – tell them you are buying X number of spots at X dollars, take it or leave it. If they say leave it, talk to another sales rep.
Someone there will be hungry enough to do this.😉
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Why not talk to a broadcast station?
They can offer some great rates.
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