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Broadcast After Effects Animation (no clue) UK > US
One of my clients has approached me to work on a broadcast piece for US transmission.
I am UK based and work in 2D illustration and animation which is largely been distributed via web.I’ve spoken to the US client and made him aware of the fact that i have no experience creating broadcast content.
I was wondering if anyone could give a bit of advice here, am apprehensive of mis-leading my client but don’t know enough about broadcast myself, so want to nip it in the bud early and check if it’s possible for me to take this project.
From my limited knowledge of broadcast (googling) I believe I’d need to ensure my frame rate and resolution within my animations is correct for US broadcast, as I’m from a web background I tend to use 24 or 30, but am I right in thinking 29.97 is correct and 1920 x 1080 is still an ok res for the TV ad?
That’s the first amateur question out of the way!
Next I’m assuming we would need to get right is the colour,
I’ll be working with a brand colour palette but am aware some colours like 100% white, aren’t suitable for broadcast. Is it my responsibility to get this right or are we able to get a US broadcast colourist to correct in post after delivering the lossless animation in the right res and frame rate?And finally, Is there anything else I’ve overlooked? (probably!)
Am aware this might be an absolute minefield, but I’m not technical minded and don’t want to turn it down due to technicalities, the client loves the style of my work so will happily pay to get it fixed up and ready to go.
Thanks in advance!
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4 Replies
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Thanks,
Good start, a slight relief!I should say my client is a freelance Creative Director delivering to his client, so he will be writing the scripts, he has a writing background in advertising, so non-technical. It’s very open as in his client corresponds with myself too, so we all know what’s going on. I am purely creative, so I stick to the animation and design and try not get too involved in production, due to time, and to me producing is my idea of hell…
so I really want to avoid doing a lot of what you’ve mentioned (handling the colouring in UK etc.)So in that sense It’s more making sure my basics are right here, which thank you is exactly what you’ve answered with that frame rate part. Audio wise they are unsure on stock or a score at the moment, but I wont be hiring / paying for that. Essentially I am just animation, no production is going through me.
Then your other points considered maybe we need to hire a US producer who is experienced in TV to work this out his side and ensure we’re hiring the right people over there. If I’m good supplying a 59.97 1920 x 1080 and someone can be paid to fix it up over there then that suits me fine.
Fortunately as well the project is full animation no live action, it’s a 2D stylised illustration piece, so the frame rate my end is just determined by me, no headaches from footage. Audio we might be getting done by a guy i know but we might.
Thanks again for your answer, very helpful.
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Sticks ‘59.94’ post it note to monitor…
Thanks again!
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Thanks this was one thing I thought might be able to be corrected in post by a colour editor over the other end but maybe it’s best I keep an eye on it. We’re using illustrator vectors and i know there is a red in the brand palette, but i’m pretty sure it’s quite a dull red.
Does the same apply to white and black, I had heard this before?
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One other thing to bear in mind, Stephen, is the CMYK to RGB conversion. You said that you’re working with Illustrator vectors, and that raised the red flag for me.
When you convert graphics from CMYK to RGB, there is always a color shift. You’re going from subtractive to additive color mode, so I’ve always found that the best way to avoid the client going nuts over the color shift, is to either have the client do the conversion (if they have an in-house art department or and agency), and decide what looks good, or do the conversion yourself, and get the approval on the colors before any animation is done.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com
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