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Brave new world. Again.
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I am not advocating editing in a coffee shop.
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Was excited to hear about soshare – signed up then here’s what I get on screen
“Sorry, SoShare is currently not supported on your platform. You can preview content and manage bundles, but you’re not able to send or download files.”
What, no mac support – 10.6.8?
Frustrating
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Somewhere about a year ago here I made pretty much this same post after I used X on my laptop to re-cut some client work for a presentation while sitting in a coffee shop in downtown Phoenix.
And the usual suspects piled on me for being a clueless noob arguing that “anyone can edit on laptops nowadays.” I remember thinking that what they were kinda missing the point.
It’s not the fact of being able “to edit” in a coffeeshop. It’s the serious feeling of being able to edit without practical limitations that makes such a huge difference.
That’s what feels so fresh and fun these days about my work.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Jeremy Garchow] “I am not advocating editing in a coffee shop.”
How about a bordello?
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
According to Franz, it has to be the most pristine location ever, so if that’s what it takes, a bordello it is.
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Seriously. What DOES define a proper editing environment. And beyond that, what DEFINES a good collaborative workspace in the modern era?
My wife and partner spent the morning on the phone with our San Diego clients. On her iPhone, she initiated the call, conferenced in 3 others in different cities. The work under discussion was distributed via DropBox, YouSendit and Vimeo.
This is NOT the editing. It’s all the stuff that SURROUNDS the editng in a modern production facility. The meeting rooms, the screening rooms, the Mailroom, the kitchen, reception, – it’s all gone. And you know what? That means the COSTS of maintaining those facilities are gone as well. Now there’s certainly something to be said for the visual impression of a large, well equipped shop. But I’m not sure it’s the most efficient form of business.
The funny thing is that as I listened to the beginning of her call, all the “water cooler” stuff was happening as well. In the beginning, her conference touched on how participants kids were doing, somebody’s upcoming trip, etc.
I’m not arguing against a big suite of offices or a building. But those assets are wicked expensive. And if you can assemble a team to do excellent work without that overhead there’s a legitimate question about why everyone works so hard just to give more money to a landlord, the power company and the oil companies just so everyone can drive to the central space to do what they can do at home today just as effectively.
The facility approach is superb for some stuff.
But it’s also just ONE way to arrange a creative team.
Nothing more that that at the basic level.
Anyone else want to weigh in?
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “It’s the serious feeling of being able to edit without practical limitations that makes such a huge difference.”
More piling on. There are practical limitations to editing in a coffee shop. Monitoring a final mix with earphones can lead to a mix that is muddy when heard on a TV because the earphones exaggerate the subtle sounds and the stereo space of the mix, which is why audio engineers never monitor a mix with earphones. Cutting on a small screen can hide unwanted details that show up on a large screen and effect the choice of shots – not a problem if your cutting for the web or an iphone, but a definite limitation if cutting for a large screen.
It’s nice that modern computers have gotten so fast that they are capable of handling the enormous throughput required by video editing, however the human body has not changed, which is why editing solely on laptops will always involve compromise.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Jeremy Garchow] “According to Franz, it has to be the most pristine location ever, …”
Jeremy,
If you’re offering to throw in cleaning services, I like it.
Franz.
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Kent –
You may want to double check that – maybe try again – since it is beta. Here’s the original link that led me to it:
https://nofilmschool.com/2013/02/send-files-1-terabyte-free-soshare/
And I would swear that somewhere while I was googling it, someone said they were using it succesfully on a Mac system. I’ll dig further and see what I can dig up. I would suggest you do the input report and give them your information. From what I understand, the guys doing this are designers, photographers, and others who had the same need as we do – sending huge files. As a matter of fact, the NoFilmSchool link above has the Mac reference. The article writer said he had used in on his Mac – check the responses at the bottom of the page, you’ll find it.
And as an update to Gary – that 597MB file I sent out a couple of posts up just arrived at the clients – it took three hours and fifteen minutes to upload – and four minutes to download! Client is thrilled, and once again my Dropbox account is getting dusty. Wow…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Herb Sevush] ” Monitoring a final mix with earphones can lead to a mix that is muddy when heard on a TV because the earphones exaggerate the subtle sounds and the stereo space of the mix, which is why audio engineers never monitor a mix with earphones. Cutting on a small screen can hide unwanted details that show up on a large screen and effect the choice of shots – not a problem if your cutting for the web or an iphone, but a definite limitation if cutting for a large screen.”
Not buying these arguments, Herb. And look at the very terms you’ve felt compelled to use here. earphones “can” lead to… and laptops “can” hide unwanted details… thats true. But it’s equally true that these tools can also work fabulously. The difference is knowing how to use them. If a person knows how to LISTEN properly, they can make judgements about most of this stuff on any full spectrum sound reproducer – whether that’s mounted in a wooden box in a tuned room or in a plastic earbud is largely irrelevant. That’s proven by the fact that you can sit a noob in a Dolby sound stage and give a qualified soundie a set of earbuds we all KNOW which one will pick out a problem with 60 cycle hum in a nanosecond.
And more important, if you have doubts about your judgement, you can take the same laptop TO THE VENUE – whether it’s a theatre or conference hall – and PLAY the mix “in situ.” and make your decisions there. The “studio suite” is no more accurate a reflection of the final sound location than anywhere else, it’s just constructed to be as “neutral” as possible. But “neutral” isnt’ the same as “optimized” when it comes to sound. (the very reason all serious sound studios have Auratones on the monitor bridge!)
And I’m not buying point two as well, a Retina MacBook Pro has PLENTY of resolution to enable a person (who knows what to look for) to judge raster quality. Colorometry is another issue, but even that’s MUCH easier to judge in modern digital color space than it used to be in the analog world. Scopes are scopes after all, and if you’re worried about potential color issues in digital space, there’s nothing stopping anyone from using a modern tech analysis display to decode what the ones and zeros are instructing the screen to show.
So on the whole, the big issue is that some people are just naturally unwilling to change their thinking.
I know that there are some youngsters who still dig analog LPs – but regardless of how much anyone enjoys that particularly wonderfully skewed sound, it lost dominance because the new processes won the market place battle.
And production, even high level production, as something that can ONLY be done in a high-end suite is an eroding concept. That’s environment might be a serious contender – might be the most comfortable, comvenient or even the most sensible for a given project – but it’s no longer the ONLY one. And it might not be the BEST one, depending on the project.
THAT is the significant change happening out there.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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