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BorisFx may acquire Media100 – IBC Rumour
John Twight and several other veteran Media 100 users went to the IBC today in Amsterdam and reported back on some great news.
Boris FX is looking to acquire Media100 from Optibase. Not confirmed but mighty closeThere are still details to work out and both parties are staying tight lipped about the details but expect PR releases early next week.
YES it may just happen at last!Optibase’s new CEO Uzi Breir can finally divest himself of an acquisition he was never comfortable with and more than one M100 user
has commented “this could mean there’s still some future in the media100 products. Hopefully they’ll restore some R&D and new
developments will follow”. And one only has to look at the new version of Final Effects 4.0.2 as proof that Boris has the engineering and
marketing team to fix and change software product quickly and efficiently. But there are hurdles. One has to wonder about the impact on
Boris with so much of its revenue coming from OEM deals with companies like Avid, this may not be an easy transition.Of course nothing has been finalised in the purported purchase of M100 by Boris FX. There of course many synergies between the companies,
many smiles about relinking old employees with M100 and shared paths. I’m sure we all hope Boris takes charge of one of the few NLE’s that
provides competition to FCP.As we move forward it would be great if Boris can rebuild the goodwill of a once proud brand.
So Boris Y and Co – Dont be shy either in asking this very loyal and valuable resource, the Cow M100’ers
what they think, want or dont want. Actually we know what we dont want.
More of we’ve just had!John