-
Bob Zelin wasn’t too kind to X
-
Funny…I went to a FCPWORKS workshop in the Wynn and Phillip Hodgetts showed off a pretty cool on-set logging tool called Lumberjack. Once you get back to the edit room you can import the logs to FCPX and it can essentially create sequences (events?) from the metadata automatically. I’m simplifying it because it looked very powerful. There were a couple other vendors there with FCPX tools.
But interesting that it was up in a room in the Wynn. I wanted to give FCPX a chance and this was one of my only chances!
As impressed as I was, that afternoon I bumped into Bob Z. and he confirmed that the chatter was all about Adobe CC and even Davinci, and NOT FCPX.
Changing editing software for companies like mine with four editors is a major leap. Yes, we can download demos etc, and I have had FCPX sitting on my machine since it came out. And every time I jump in I jump right back out because it is so painfully different. I’m the same selfish way about AfterEffects. I tried Boris and Motion and Shake and even Resolve for color correcting, and the AE interface wins me back every time. It’s home and I’ve been living here a long time.
To have sat on one editor for as long as we have, and having had the pleasure of cutting with Final Cut Pro it’s a major leap to jump to an entirely new way of cutting.
It just is.
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com -
[Rich Rubasch] “But interesting that it was up in a room in the Wynn. I wanted to give FCPX a chance and this was one of my only chances!”
Small vendors, like FCPworks find it very expensive to get a booth at NAB. Often that’s very unproductive and not targeted anyway. Their set-up also showed shared storage working with Quantum. FWIW – the Wynn was also where Apple set up private demos for press and customers.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “There are plenty of folks that I ran into whose main focus is non-broadcast video (corporate, training, publishing, etc.). Shared storage is definitely of interest to these shops. The cost has come down so much that a 4-5 suite shop can easily move into a shared storage solution.”
My thought is that I can find out about that locally and not have to deal with the madness that is NAB. Same with cameras. So when I travel, it’s to a better learning environment like that Southeast Creative Summit. And I hope there will be more FCPX/Resolve there this fall.
And NAB is really targeted at broadcasters, but there certainly is overlap. Not enough for me, however.
After you’ve been to Vegas 15 times, the “charm” wears off! 🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “My thought is that I can find out about that locally and not have to deal with the madness that is NAB. Same with cameras”
I certainly agree with the sentiment that Las Vegas is a real PITA at times, I’m not sure I agree that you can get this info locally. For instance, if you are going to pull the trigger among numerous camera options that will run you $50K-$100K without a lens (Alexa, Amira, F55, EPIC, Varicam35, etc.) NAB is the best place to see them in one place and get a sense of look and feel. Those are items that generally most local resellers don’t have, so you’d still end up traveling to NY or LA to someone like Abel Cine in order to evaluate the potential purchase. Then you still might not see all of them. I doubt you’d want to drop $100K based solely on internet exploration.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I have to agree with Oliver.
While NAB is a huge , expensive extravaganza, and Vegas can wear you out, there isn’t another convention that has that much variety of gear, with knowledgable people talking about and displaying it in the US.
NAB is a really great place to kick the tires, especially for all facets of production gear, and post workflow opportunities.
While there is a lot of information on the internet, there is nothing like seeing and holding these products. These are usually big investments, and you want to be sure that you are choosing wisely.
Jeremy
-
[Bill Davis] “So if it seemed like an “Adobe NAB” this year. I think that’s a fair assessment. They clearly paid BIG to make precisely that impression as a part of their business strategy.”
Apple hasn’t officially attend NAB since 2007/2008 so I’m not surprised that there was more Adobe signage than Apple signage. With that being said, I think the observation from Bob/Tim that kicked off this thread wasn’t about signage or “presence” but about what people were talking about and showing off on the floor itself.
-
I also went to the FCPWORKS demo at the Wynn – it was a pretty expensive suite for sure but cheaper than the show floor I suppose. Their demo’s were impressive if you have time to set up a metadata centric workflow – I wish them the best – it’s a gutsy move to create a FCPX only company right now in LA.
They were also showing Resolve and I could see that becoming a big part of their business should the new editing features pan out…
I concur with Oliver – NAB is not just for broadcasters at all – anyone involved in any area of media production will find NAB useful and a great time.
Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1 -
And if you see a picture of the Blackmagic Broadcast camera it does nothing to inform you of how friggin’ heavy that thing is! It’s not one, not two, but closer to three bricks.
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com -
[Bill Davis] ” that whole presentation turned out to be a panel thing with three filmmaking guys I’d never heard of talking about how they looooved the new CC stuff.”
distant observer – but you could maybe argue that adobe tried to tie everything and everyone up too close to them, to the point where they did no one at all any favours.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
-
[Rich Rubasch] “And if you see a picture of the Blackmagic Broadcast camera it does nothing to inform you of how friggin’ heavy that thing is! It’s not one, not two, but closer to three bricks.”
Hasn’t every camera man in history complained that without some damn “heft” you can’t really hold a camera steady?
So, that’s not a bug, it’s a FEATURE. ; )
It’s also notable that in their entire press kit, there’s not a single picture of the thing being handheld.
THIS is how you’re supposed to mount it I think…
(BMW and Jet optional)
ACTUALLY, I think one reason it’s hefty is that according to what Dan told me, the camera is at least partially WATER cooled. (I guess the processors on-board DO generate some significant heat!)
And so it goes.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
Reply to this Discussion! Login or Sign Up