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Bob Zelin wasn’t too kind to X
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Scott,
You want another opinion? FCP -X is the “3D” of this year’s NAB…. nowhere to be found!
Mark
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[Baz Leffler] “Obviously they have never experienced Bob when he really IS being HARSH!”
LOL… yes Bob can be a bit terse at times… but I always enjoy his no B.S. approach. I don’t need smoke being blown, and Bob has always been a straight shooter…
Mitch Ives
Insight Productions Corp.“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill
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Perhaps fcpx at NAB this year, is the 4k of the NAB three years ago.
The future.
😛
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[Jeremy Garchow] “Perhaps fcpx at NAB this year, is the 4k of the NAB three years ago.
The future. “
Ugh!!!
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[David Roth Weiss] “Ugh!!!”
Ugh???
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
My 2 cents.
2014 was an Adobe NAB. Their ads were above the fold everywhere. They spent huge on the show. HUGE. Adobe panels, Adobe presentations, Adobe after hours presentations.
They made a big financial bet. Hopefully, it works out for them.
Apple spent virtually nothing on NAB. If I hadn’t been at the private thing at the Winn on Monday night, I probably wouldn’t have seen a single FCP-X player of note. That suite was packed. Stupid packed. Wall to wall uncomfortably hot packed. But the whole thing cost what Adobe probably spend on producing ONE of the bigger outdoor banners for the Convention Center.
The funny thing about Adobe’s efforts was that I had one direct and one indirect weird experiences at their show events.
First anecdote: I was attending a 9am to 4pm seminar on color grading looking forward to listening to Andrea Chlebak talk about her work on Elysium – when the room was informed that we were going to take a 90 minute break in the seminar schedule so that everyone could attend a big Adobe presentation down the hall on their new tools. I figured, cool, I’ll get to see a preview of their the features all laid out. So I joined the 600 or so tromping down the hall to to the big alternate room. And to my surprise, that whole presentation turned out to be a panel thing with three filmmaking guys I’d never heard of talking about how they looooved the new CC stuff. They were probably at least partly famous, just not to me. OK, fine. My bad. I expected a feature overview and got a targeted if subtle Cloud sales pitch instead. Stuff happens.
The indirect one was anecdotal. But from a trusted source. A guy I know pretty well who is a Premier Editor already attended an Adobe sponsored “after hours” thing. In the press room the next day here’s what he said to me. “I felt totally ignored. I don’t represent a big house who’s going to buy a lot of seats or a school district or a big company, and maybe I wasn’t dressed well enough, but nobody even wanted to talk to me. I walked around for 45 minutes or so, had a beer and ate some stuff ,then split.”
The feeling he communicated to me was that Adobe was pushing really hard and spending really hard with one goal in mind – to drive CC adoption numbers. Period.
And hey, that’s completely legit. Numbers matter in business. Tremendously. And I can’t fault them for hammering the “sign them up for the cloud!” message HARD.
So if it seemed like an “Adobe NAB” this year. I think that’s a fair assessment. They clearly paid BIG to make precisely that impression as a part of their business strategy.
Time will tell if it was a smart investment.
FWIW.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Mark Raudonis] “You want another opinion? “
Sure enough. We all got ’em! However, like with Bob, yours is just another one and I have been around long enough to make my own.
I stopped going to NAB several years ago and now have been focusing on better learning environments like the Southeast Creative Summit (which was great) and SXSW (although SXSW is getting too large too). NAB is mainly broadcast which I do little of and care little about. What folks do when cutting reality or news has little bearing on my spot and longer-form work. MHO of course! 🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
My best customer question when demoing Media Composer was: “Is that the latest version of AOL?”
“Why yes it is. I was cloud editing back in 1997.”
🙂
Michael
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[David Roth Weiss] “Ugh!!!”
Nothin’?
Not even a chuckle, a smirk, a knee slap, a “Boy, that Jeremy. I don’t agree with him all the time, his posts are somewhat silly and unreadable, but he’s sure a swell guy”?
Nothing, but ugh?
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I saw instances of FCP X around the floor, but it seemed restricted to partner booths, like AJA. There were far more instances of Premiere Pro CC “in the wild”. I also didn’t see many demos of Media Composer outside of the Avid booth. I also think I saw more samples of Resolve in other booths than either FCP X or MC.
I don’t think the show is just a “broadcast” show. There are plenty of folks that I ran into whose main focus is non-broadcast video (corporate, training, publishing, etc.). Shared storage is definitely of interest to these shops. The cost has come down so much that a 4-5 suite shop can easily move into a shared storage solution.
These folks also buy products like high-end cameras (RED, C300, Alexa, Amira, F55, etc.). It’s also this market that might jump into 4K deliverables ahead of the broadcast or film world.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
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