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Blackmagic Design Buys DaVinci: Part 1
DaVinci – NEW !
Blackmagic Design Buys DaVinci: Part 1 The fastest breaking news that is sure to rifle through IBC the quickest? Well, for starters, try this announcement from Blackmagic Design, who have acquired DaVinci Systems, the pioneering color system that for many years has been one of the dream systems in the marketplace. In the letter to employees below, Grant Petty discusses the acquisition with his team members.
Editorial, Feature, People / Interview 09/08/2009
Author: Ron Lindeboom -
13 Replies
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It sure would be nice if there was a chip on every Blackmagic card with the complete DaVinci instruction set built in.
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.
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what amazes me is the reaction on AVID-L, FCP-L, and other user forums. The buzz about this is incredible.
Bob Zelin
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this is biiig news. Awesome potential.
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Maaana, I didn’t see that comin’! Freakin awesome! Massive congrats, blackmagic. Lookin’ forward to seeing what comes our way from this combo.
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So, does this mean that we’ll soon be seeing a $1k da Vinci bundle with a BMD card?
Arnie
Post production is not an afterthought!
https://www.arniepix.com/ -
[Arnie Schlissel] “So, does this mean that we’ll soon be seeing a $1k da Vinci bundle with a BMD card? “
Jeeze, Apple included Color for free. They set the bar pretty high (or low depending on your point of view). It’ll be interesting to see how BM can compete against that cost/benefit standard. On the other hand, it seems Color 1.5 still hasn’t really fixed things, so I guess the reality is, you get what ya pay for.
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.
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[David Roth Weiss] “Jeeze, Apple included Color for free. They set the bar pretty high (or low depending on your point of view).”
Yup, that was kind of my point.
BMD recently gave us the sub $1k HD capture card, and has now pushed HD scopes down to around $1500-$2k (including the computer to run it!), so why not take a $100k+ color corrector and drop the price to, say $5k? or would that be to high?
Perhaps they’ll buy Quantel or Avid next?
Arnie
Post production is not an afterthought!
https://www.arniepix.com/ -
Well, before anyone jumps on my message above as some sort of serious comparison between DaVinci and Apple Color, don’t bother please, I was joking. I know DaVinci well and I know some of wonderful DaVinci colorists here in L.A. as well.
I congratulate both BM and DaVinci.
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.
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IMHO there are three elements that made possible the “digital video revolution”:
– MiniDV format.
– Affordable NLE systems.
– BlackMagic cards.
Today I have an AJA IOHD but I trust very much those guys of BM.
I don’t think we will be working with a DaVinci for a few bucks, but sure this people will make these system much more affordable.
I deeply wish that BM gives another lesson to the “elite orientated” companies.
rafael -
It really seems that Avid etc big ones will just die or get sold soon.
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Margus
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