Big dissappoint for professionals!!

[Sohrab Sandhu]

[David Roth Weiss] “Come now, it’s a 1.0 release that’s been out since well before the April sneak preview. That fact that Apple chose to speak publicly about some things and not about others is certainly grounds for infuriating users and for calling Apple to task.”

I absolutely agree with David.

Apple has not dealt with this release very well. Not even a proper presentation to release such an important product.There seems to be absolute chaos among editors right now. And just like after the supermeet, there is nobody to answer.

Sohrab

2.66 GHz 8-core, ATI Radeon HD 4870,
FCS 3, AJA Kona Lhi

“The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.” — Carl Ally

[Terry Mikkelsen]

I agree, but at the same time the name implies that this is a professional application and also in sticking with the same name as previous products leads one to think that this should be an upgrade. By not having some core functionality, it is fueling these fires. Had they called it something like Ultimate Editor Lite, it would have been easier to stomach and been much more appropriate. Then later as they added the things that already exist in the product line, but made it all better, they could have renamed it to Ultimate Editor Pro – Final Cut’s replacement.

Tech-T Productions
http://www.technical-t.com

[Stephan Walfridsson]

Or why not just call it iMovie Pro? That’s essentially what it is.The UI and magnetic timeline is from iMovie. The entire media handling structure based on Events is from iMovie. They chose to implement importing of iMovie projects and Events, but skipped any kind of backwards compatibility with FCP 7.

But to be fair the I and O shortcuts are from FCP.

Stephan

[Gary Adcock]

I have to admit

I too had the same knee jerk reaction when I first used the app.

Then, I set my attitude aside and just went about learning the app, and it changed my attitude.

Is this ready today for users, no,but mainly most users are not ready to change.
This is a really powerful, forward looking application, and like many 1.0 releases there are pieces that are not fully enabled.

geez the app has been shipping for what like 7 hours at this point and everyone is already an expert.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

https://blogs.creativecow.net/24640

[Stephan Walfridsson]

[gary adcock] “This is a really powerful, forward looking application, and like many 1.0 releases there are pieces that are not fully enabled.
“
But isn’t the big question where Apple is heading with this new product? I’m sure the next version of FCP X will have a lot of new features. But I seriously doubt that they will be the features that are important to me, being a member of a niche market.

Final Cut Pro and the studio bundle has always evolved towards the high end professional market. Color, DVD Studio PRO, Cinema tools and Compressor were/are not really useful or even accessible for the average Joe. But they added value for the professionals. This new product seems aimed at a different market. I’m absolutely not saying that democratization of video creation is a bad thing. But when implementing export to Vimeo is more important than exporting an EDL it shows where Apple’s focus is.

They have created great value in the FCP brand and they are using that brand to push a product that to me appears aimed at the broader consumer/prosumer market. It makes perfect business sense. And in that sense I applaud them for doing it.

Stephan

[Gary Adcock]

[Stephan Walfridsson] “But isn’t the big question where Apple is heading with this new product?”

did you read what I wrote??

Why is working with Metadata so difficult for people to understand, we are talking about quantum leap in the underlying technolgy for handling media.

I have been working on these kinds of projects for 5 + years, and I have never seen any application ( not just an NLE) that is as fundimentialy different from the ground up that anything else on the market.

I had the same reactions that everyone else had, I just looked deeper, its about building for the future.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

https://blogs.creativecow.net/24640

[David Roth weiss]

[gary adcock] “geez the app has been shipping for what like 7 hours at this point and everyone is already an expert.”

Gary,

Between you and Tim you’ve got all bases covered in this thread – you guys seem to be the perfect Apple tag team, with you saying you’ve changed your mind, that FCP X is professional, and then Tim chiming in asking why everyone is so surprised it’s not professional, even implying (wrongly so) that Apple told us this themselves at the sneak preview.

Now, you wonder how people can question your expert point of view when it essentially appears you and Tim are speaking in concert and possibly even kissing ass with Apple.

When I see stuff like this I have no idea what to believe.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.com

Don’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.

[Peter Corbett]

[Tom Daigon] “Jumping to Adobe CS5 is seamless and easy. No cash flow problems at all. It can be configured to feel like FCP 7 in terms of keyboard commands and its not an iMoive knock off ;-)”

I agree. We run FCP7 and CS5.5 seamlessly together here. CS5.5 is more similar to FCP than Avid is to FCP. Any FCP user will find the transition pretty easy and they will love the more powerful Premiere Titler and After Effects integration & Mercury rendering.

But I will probably get FCPX anyway when the dust settles in a couple of weeks and give it a go. It does seems from the many threads here that FCP7 will still have to be the main pro Apple NLE. The big issue is development in that product will stop, with FCPX not reaching the same extensive functionality for a considerable time to come.

If you’re standing still, you’re going backwards…

Peter Corbett
Powerhouse Productions
http://www.php.com.au

[Stephan Walfridsson]

[gary adcock] “Why is working with Metadata so difficult for people to understand, we are talking about quantum leap in the underlying technolgy for handling media.”

I don’t see anything that is far off from what they do in iPhoto or iTunes already. Well sure, compared to iPhoto you have the added dimension of time. And metadata is just a fancy word for information, you know.

[gary adcock] “I have never seen any application ( not just an NLE) that is as fundimentialy different from the ground up that anything else on the market. “

Really? I think it looks and functions quite a lot like iMovie. And btw different isn’t by definition the same as better…

[gary adcock] ” its about building for the future.”
Did you read what I wrote? My comment was that I was questioning where Apple intends to take FCP X in the future. What are they trying to build.

Stephan

[David Roth weiss]

[Stephan Walfridsson] “My comment was that I was questioning where Apple intends to take FCP X in the future. What are they trying to build.”

It’s a bit like religion Stephan, you have to believe first, then your prayers will be answered.

Apple want millions of people to buy the proverbial “pig in a poke,” then they will come around and fix it. But, only if you believe enough to buy what they’re selling now, which has absolutely no resemblance to anything you know and no resemblance to anything you really feel you need.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.com

Don’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.