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Best Superbowl spot this year
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[Todd Terry] “I’m guessing by far it was the cheapest of the SB commercial spots… and my opinion by far the best. “
I don’t know, all the Dorito ads were made for a contest, so Dorito’s only spent money 25k because non were voted best of the super bowl.
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[Jeremy Doyle] “all the Dorito ads were made for a contest”
And it showed.
But yeah, I forgot about those as far as production costs go. Much like I forgot about them as far as commercials go, too.
T2
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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com
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Funny (or not, in this case) thing about the Doritos spots; last year’s were produced by civilians thru a contest and were much better than this years, though this years’s all had better “production value” in them, i.e. shot in high def and used better sets and etc.
Just goes to show you it is the execution of a creative idea and not the budget that makes the spot.
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Re: A creative idea…
A few years ago, FedEx ran a Super Bowl spot that was SMPTE bars with a bit of audio hum and some font running over it, to the effect that someone had spent a boatload of cash to produce a spot and buy the avail, only to have failed to use FedEx to get the spot there on time.
My friends and I thought that one was very clever. And it certainly didn’t cost the earth to produce it. Running it? Of course…
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Apparently when you are in Mountain time, and it is not your native time zone, the Superbowl starts early. So I saw the halftime show at the bar at an Outback restaurant, but with only closed captions since they refused to turn off the muzak. The Who with subtitles is not very exciting.
I have watched some of the commercials on Hulu. The Dodge Charger commercial was funny the first 27 times I saw it this evening, then it got a bit old. Most of the spots were so contrived and overtly made to get press that they made me want to not use the companies they were advertising. Ok, I’m a bit punchy after a weekend trip.
cue Michael C. Hall narration:
I will read the forum posts in my inbox.
I will create clever blog posts.
I will take grainy pictures on my cell phone.
I will listen to Bob Zelin criticize my posts.
I will listen to Bob Zelin criticize my friends’ posts.
I will watch tutorials about after effects pre-compositing.
I will view demo reels from motion graphics artists.
I will encourage my friends to subscribe to the magazine.
Why?
Because I am a creative cow.Mike Cohen
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The thing I liked the most about the Google spot was the subtle use of Sound Effects in the background.
Examples; When searching for “Study abroad Paris France” we overhear the noise of an airplane and a loudspeaker announcement at an airplane terminal.
When searching for “long distance relationships” we hear a phone ring twice. A girl picks up and says “Hello” with a French accent.
Subtle but nicely done.
Also the music slowly builds and gives a nice heartbeat pace to the whole spot. It resolves nicely on a major chord.
I thought this spot easily was the cheapest of the night yet it was
the most original and effective.Kudos to whomever created this spot!
Here’s a link to the spot:
https://www.youtube.com/watch?v=nnsSUqgkDwU
-Nicholas Bierzonski
Senior Editor/DVD Author/Java Boy
http://www.finalfocusvideo.com
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[Jeremy Doyle] “I don’t know, all the Dorito ads were made for a contest, so Dorito’s only spent money 25k because non were voted best of the super bowl.”
Not so. I think the Doritos “underdog” spot earned its maker $600,000 (against a production cost of $200) and the “House Rules” spot some much lesser amount. There’s a story in the NY Times (and plenty of other places I bet) about it.
btw – imho, best Superbowl spot by a country mile: “House Rules.” Absolutely brilliant.
The NY Times story said that Madison Avenue should be afraid, because of the success of the consumer and company-generated (e.g. Google) spots.
Bob C
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[Nicholas Bierzonski] “I thought this spot easily was the cheapest of the night yet it was
the most original and effective.”“Cheapest” is relative. Google’s ad was internally generated, so the costs aren’t visible, but I believe that Google does pay its employees. And the Google research that informed those employees in their creative decisions is priceless.
Cheapest was probably the Doritos “underdog,” at (allegedly) $200.
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