Best I/O card for Final Cut?

[Neil Hurwitz]

Completely asinine from Apple to drop these functions (if true), but when you have your head in the iCloud you tend to not think that clearly in terms of professional video production.

What makes you think that Apple gives a rats ass about Professional
Video Production anymore or if they ever really did?
As of the most recent stats from Apple, 75% of Mac sales are for
Macbooks. Apple is now a Lifestyle Brand. Just go to any college campus in the fall and you will see millions of new freshmen walking around with new Iphones, Ipods, Ipads and Macbooks. FCP is going to go away as we know it today. You don’t need a crystal ball to figure that out. The market is just too small. Junior running around with his new sub 1,000.00 camera making movies for YouTube is another story all together and I bet we will see some pretty interesting stuff from this bunch. We all use word processing programs on a regular basis now but 25 years ago there was a great profession called a “Wang Operator” or how about a “Chyron Operator”
The pace of change in this biz is crazy. Now that Avid has changed it’s pricing it is a viable alternative and so is Adobe.
But don’t think that in 10 years from now, knowing how to make a
video on your computer is not going to be as common as being able to read is today and this will have a dramatic effect on this market.
One could even make the argument that Apple should sell FCP with the proviso that it is forever limited to the Mac OS and that it can’t sell for less than a Grand. That would make everyone happy?

[Walter Biscardi]

[Neil Hurwitz] “One could even make the argument that Apple should sell FCP”

I’ve been wanting Apple to sell FCP for years now…..

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

Blog Twitter Facebook