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background in nike ad
i just saw the nike battleground adds and i really like the background. Does anyone have a idea how it was made? i looks kind of like watercolor. ad is here. https://www.buckla.com/
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3 Replies
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It looks like scanned or photgraphed paper grocery bag for the texture. Then yeah, smears of color which I imagine you could do by scanning or photographing watercolor and transfer moding that on top. Or maybe just do multiple grad effects over the paper texture. Then lay in some hand drawn city elements as well.
I’m interested in how they did the texures in Maya. If I had to guess, most of it was hand drawn scans that were UV texture mapped onto the models. Then the outline and cel like specular highlights came from the Maya Vector renderer.
Chris Smith
https://www.sugarfilmproduction.com -
paper bag idea is great. thanks for your reply. I guess i could lay down some water color in painter and scan in a paper bag and play away.
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Craft paper is more considered as a texture at first.
Take a some recycled paper or regular one.
Play whit it until you have a beautiful ball of paper.
Unfold
Scan
Import in Photoshop.
Copy your favorite backgrou ( sky, city … like they did)
Add some brush effect on layer.
Play whit the blending option and give the color you want.In a 3D soft.
Put the texture on a Half Sphere, Cylinder or a Plane
The Render looks like a Toon Shader and for the scars they are applied texture.
Key out some of the colors that you want the backgrounf to fill in your favorite composition software.
Then play whit the colors to have a broadcast look.maybe or not it is done this way.
qwerty ?
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