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Avid says No to NAB 2008
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[Bob Cole] “Just curious Raymond: What do you mean by “we take that attitude into consideration?””
Just that there are people who distrust and even hate salesmen, the pitch and advertising in general. They are sometimes, (or is it always?), targeted as a market.
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[Raymond Motion Pictures] “there are people who distrust and even hate salesmen, the pitch and advertising in general. They are sometimes, (or is it always?), targeted as a market.”
Those are the one’s presumably with the advertiser’s targets pinned on their backs…
The other two groups are: 1) willing sheep, with the targets pinned on the front; and 2) the lemmings, no targets required.
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY™
A forum host of Creative COW’s Business & Marketing, and Indie Film & Documentary forums.
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[David Roth Weiss] “Those are the one’s presumably with the advertiser’s targets pinned on their backs… The other two groups are: 1) willing sheep, with the targets pinned on the front; and 2) the lemmings, no targets required.”
David,
As ever, you are one of the true masters of prose and metaphor.
Ever your fan,
Best regards,
Ron Lindeboom
creativecow.net
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[Ron Lindeboom] “As ever, you are one of the true masters of prose and metaphor.”
And a big moo to you too…
I’m glad you noticed that one Ron. That shot was particularly appealing to my eye, and so I was able to squeeze off a few accurate rounds this time.
Good to see you out and about playing in the pasture again…
All the best,
DavidDavid Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY™
A forum host of Creative COW’s Business & Marketing, and Indie Film & Documentary forums.
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[David Roth Weiss] “Good to see you out and about playing in the pasture again…”
I have some time as I just finished designing the new issue of Creative COW Magazine. Mister Wilson did a masterful job of getting some wonderful content and co-ordinating the stories so our obligatory paean to the great 70’s concept albums, lives on. The theme for this issue is “Commercials: History, Strategies, Design, Techniques and More.”
It will go online Monday for download and I think that it may be the best issue we have done to date. But the marketplace will decide that.
In the meantime, I better get back to one of my newer concept albums, Sufjan Stevens’ “(Come On Feel The) Illinoise.” He’s like a bit of Todd Rundgren thrown in with a bit of REM, Dan Fogelberg and a smattering of 60s things — all steeped in just the right musical spices for flavor.
And like a good commercial, Yum!
Best regards,
Ron Lindeboom
creativecow.net
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[GrahamS] “Hey guys,
great discussion – and btw, we deserve it.
Just let me say one thing – we do care about our user base and we are starting to listen ( I agree we didn’t used to do either).
I find the concept of NAB arrogant – we plant a big flag in the middle of Vegas and say ‘come to us’ – the few thousand that do show up we then shout at for an hour in the din – what a great concept!
I am acutely aware you guys pay my (and every other Avid employees salary) so you have my attention.
Things are changing.”
Hello Graham,
If I may suggest something… Assign a person or two to ‘Cow Duty.’ Jan Crittenton from Panasonic does a bang up job of correcting misconceptions and rumors about Panasonic right here on the Cow. I think that would really help communicate the new Avid even while in the making.
Randall Raymond
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Quote”. You don’t “pitch” it against FCP in 10 to 20 minutes on a loud show floor — if you make a decision on your tools that way, there is no guarantee that you got it right.”
OTOH, you can try FCP or PPro for less than the cost of attending NAB for a few days and then dump them if they end up being less effective than your existing ading AVID solution. The competition HAS changed.
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Mercedes and Lexus – interesting analogy. 10 years ago no one that was a Mercedes buyer would have even looked at anything made by Toyota. Times have indeed changed. CEOs are driving Lexi (??) Avid buyers are looking at software made by Apple.
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At last years show Shake was nowhere to be found at the Apple booth because Apple had nothing new to show for that product and it will more than likely be integrated into FCP and or Motion in the near future. But its absence led to much speculation and many rumors. Avid does indeed need to streamline and focus and the decision to not be at NAB may allow them to do just that. None the less it is fueling rumors and speculation about the future of Avid in general and lets face it, everyone gets a good ten year run in this industry and if you don’t keep up with the demands of your clients and the changes in technology you go away, no matter how entrenched you are in the industry. Least we forget EMC2, Editdroid, and others I can’t even remember. and even though I am cutting on FCP, I would hate to see Avid go away.
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[ronsuss] “At last years show Shake was nowhere to be found at the Apple booth because Apple had nothing new to show for that product and it will more than likely be integrated into FCP and or Motion in the near future. But its absence led to much speculation and many rumors.”
Actually it was announced by Apple prior to NAB that Shake was EOL and was due to be replaced by a new application. You can’t roll all the Shake features into Motion and FCP. It’s too deep of a compositing / SFX tool.
Some of the features can be used by other apps, like Optical Flow, but as for totally moving all the features into Motion and FCP, that won’t happen. The only way for that to happen is for Motion to be completely re-invented again, but I suspect Apple will release a new high end SFX tool to be a nice compliment to Color.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR
The new Color Training DVD now available from the Creative Cow!
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