Avid Restatement

[David Mathis]

Dennis,

As a hobby and sometimes freelance work, CC is just not a viable option for me because of the current subscription model. Short term I think I would be fine but over the long term I simply feel that it will be too expensive.

I know that Adobe is doing their best to serve the entire market place but feel that the current model is meant for studios and mid to large size businesses, some small business but as an individual user I feel the cost is a bit much. That is what I mean by a certain segment, at least from my point of view. I hope that I am not being viewed as defensive and hope no offense is taken. Perhaps audience would have been a better word of choice.

I really do appreciate you giving us updates and doing what you can to find solutions for everyone. I also appreciate what Todd and Kevin are doing as well. You guys are really great and continue to be very helpful.

I would consider subscribing if there was some type of buyout option after a set time. At present I respectfully disagree with the current model. I hope my response brings some clarity and will be more than willing to discuss this further, if you like.

Sincerely,

David Mathis

[Dennis Radeke]

First David, thanks for your response and yes, I totally understand the tenor/tone in which you voice your concerns. I think in order to be in this business, you need to have a thick skin to begin with! It’s also worth commenting that the Cow forums are a beacon of independent yet polite discourse on the subjects that we all care passionately about. So bravo to all of you!

[David Mathis] “As a hobby and sometimes freelance work, CC is just not a viable option for me because of the current subscription model.”

Yup, totally get that. My only qualifying statement would be that if you’re earning just $1000 a year in some kind of freelance work, then the software has paid for itself and left you a few $$$ left over for other equipment to ‘fund’ your habit. Side note – I have far to many ‘habits’ that I have to fund! Who knew hobbies could be so expensive!

[David Mathis] “Short term I think I would be fine but over the long term I simply feel that it will be too expensive.”

Again, there is a month option if you get a gig to turn on activation for a month. If you have a billable job, then you have just to add a line item to your quote. Not defending or diminishing your statement or thoughts, just putting out there that Adobe does try to make choices available in as many scenarios as possible.

[David Mathis] “the current model is meant for studios and mid to large size businesses, some small business but as an individual user I feel the cost is a bit much.”

As a guy who spends the majority of his time on large size businesses (I’m in the New York area), I could understand where you’re coming from but the truth is that individual memberships are also a big part of our market and we’re doing well there. As a company who just announced another 500,000 new users, I am sure that a good chunk of them are individuals.

[David Mathis] “I would consider subscribing if there was some type of buyout option after a set time. At present I respectfully disagree with the current model.”

I would love to see something that rewards membership as well. Hopefully we’ll see something like that in the future and you can be sure that I make it known to the powers that be when the opportunity presents itself.

As always, thanks for the discourse and conversation. We’ll hope to earn your business and enthusiasm in the future. Until then…

Cut hard,
Denns – Adobe guy

[David Mathis]

Thank you for the feedback, very much appreciated. I hope there is some customer award or loyalty type of program as well. I would be willing to spend a little more up front for the old school license with a two year mandatory subscription on an annual or monthly cost basis with a slight discount for those that choose annual. To me that would be of benefit for both Adobe and its customers. This way, people will still be able to open files, regardless if the let their subscription lapse after the two year period. That is the other “concern” I do have.

[Oliver Peters]

More info:

https://www.studiodaily.com/2014/09/avid-talks-growth-strategy-as-it-completes-financial-restatement/?hq_e=el&hq_m=2952106&hq_l=5&hq_v=98ff49e0dd

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com