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Forums Creative Community Conversations Avid ousts CEO Louis Hernandez Jr.

  • Avid ousts CEO Louis Hernandez Jr.

  • Craig Seeman

    February 26, 2018 at 5:37 pm

    https://www.studiodaily.com/2018/02/avid-ousts-ceo-louis-hernandez-jr-workplace-conduct/

    It was not over financial issues. Personal conduct.

    ‘Avid did not specify the exact nature of the offenses that led to the dismissal, describing only “allegations of improper non-financially related workplace conduct by Mr. Hernandez.”’

  • Oliver Peters

    February 26, 2018 at 7:51 pm

    With Rosica at the helm, I would expect a doubling down of the commitment to broadcasters.

    Avid’s official press release:
    https://www.avid.com/press-room/2018/02/jeff-rosica-appointed-ceo

    – Oliver

    Oliver Peters – oliverpeters.com

  • Scott Witthaus

    February 27, 2018 at 12:03 pm

    [Oliver Peters] “With Rosica at the helm, I would expect a doubling down of the commitment to broadcasters.”

    Why is that? Not being a smart-ass, but generally curious of why you think that will be his strategy?

    Scott Witthaus
    Senior Editor/Visual Storyteller
    https://vimeo.com/channels/1322525
    Managing Partner, Low Country Creative LLC
    Professor, VCU Brandcenter

  • Oliver Peters

    February 27, 2018 at 1:30 pm

    [Scott Witthaus] “generally curious of why you think that will be his strategy”

    I don’t know if there is a specific strategy. But, as Tim W. has often pointed out, Avid is big in broadcast operations. Especially large enterprise operations. All of the company’s recent acquisitions have been broadcast-oriented companies. Rosica’s background, before he came to Avid, was largely with companies that serviced that market, like GVG. So that’s my reasoning.

    – Oliver

    Oliver Peters – oliverpeters.com

  • Scott Witthaus

    February 27, 2018 at 1:46 pm

    I am not sure that will be much of a switch from Avid under Hernandez, but it will be nice to have a industry person at the lead versus a “deal maker”, which was Louie.

    Thanks Louie, you left Avid stock just above it’s all time low, which was under your watch as well.

    Scott Witthaus
    Senior Editor/Visual Storyteller
    https://vimeo.com/channels/1322525
    Managing Partner, Low Country Creative LLC
    Professor, VCU Brandcenter

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