-
Avid NAB Stimulus Program: Upgrade to MojoDX for under $5K
Avid Technology, Inc. is announcing further promotions and trade-in options designed to offer Avid customers a dose of budget relief in tough economic times. Existing Avid Mojo and Mojo SDI owners can upgrade to Avid Mojo DX (with the Media Composer 3.5 Upgrade included) and save up to 33% with no pesky trade-ins required. Just contact your Avid dealer and provide your Mojo or Mojo SDI serial number when you place your order. Offer expires June 17, 2009.
About Avid Mojo DX
Our users are always balancing quality, cost, and the next deadline. The new Media Composer Mojo DX combines the complete Media Composer film and video editing toolset with new Avid Mojo DX hardware to give you a head start on all three. Save time and boost quality with native XDCAM-HD and P2 editing and the real-time effects architecture combined with the new Media Composer Mojo DX. Create DVD, Blu-ray, and Web media. And always count on the support and expertise of the worldwide Avid community. The new Avid Mojo DX architecture tightly connects the host workstation and PCI Express I/O hardware into a single high-bandwidth, high-performance effects engine. The architecture is optimized for highly responsive real-time editing using the latest generation of HD codecs, including HDV, XDCAM-HD, DVCPRO HD, AVC-I, and Avid DNxHD. Native integration of P2, XDCAM-HD, and HDV formats lets you focus on editing, not getting data into and out of the system.With this new limited-time Avid Mojo DX Upgrade offer, we are leveraging all of the strengths of the Avid hardware and software system, while further allowing you to level the playing field of value vs. cost. We encourage you to learn more about this Avid Mojo DX offer and take a fresh look and decide that NOW is the time to upgrade your Avid editing system and take advantage of unbelievable savings.
Gary
https://www.videoguys.comVideoguys.com 800 323-2325 | We are the desk top video editing and DVD production experts!
-
3 Replies
-
So what about someone who just paid full price for a new Mojo DX system this week? Not happy.
-
Welcome to Avid…..and the trends continue….
Paul
Paul Harb-Producer/Director
Wrong Beach Multimedia
Dual 3.2 GHz Quad/10.5.5/8GIG RAM/FCP 6.0.4/QT 7.5.5 -
Isn’t the real question, why is there the Mojo DX? Like the first two Mojos, this really feels like a product Avid really didn’t want to offer: overpriced, under-featured, awkwardly implemented, and oddly limited. As if they said, “fine, have your cheap hardware”.
Avid reminds me a lot of Apple in a key way. They each have one really great piece of software and you just accept the rest if you want to use that program. Avid has the Symphony. Apple has OS X. I am happy that I can now use them together. I am not happy with the idea that Avid and Apple still think they are a hardware companies. Apple obviously relies more and more on 3rd parties to design and manufacture their hardware yet they maintain a strict lock on what they offer and artificially limit the options in some illusion of clarity. If Avid still maintains all R&D and manufacturing in house, they are fools. Hardware is a commodity. Software and the CPU are the stars. If Avid does work with 3rd parties, they are doing a lousy job of it. The features and possibilities offered and lost going back through the generations to the Meridien set makes me sad.
That Avid first dropped the price of the Mojo DX and is now offering this trade means one (or all) of three things: 1, nobody is buying it. 2, people are begrudgingly hanging onto their old hardware due the cost of updating. 3, people are complaining about the hardware cost structure, a lot.
Now I don’t want Avid to give up on hardware completely. I think the possibilities with Avid are greater than the Final Cut model where folks such as AJA and Blackmagic are constantly playing catchup with the whims of Apple. They do however need to change what they are doing. Having said that, Avid is definitely working with AJA. The Xena is the hardware for the DS. I guess it keeps the price down. I do miss having a definitive piece of hardware with lots of connections rather than a board and 6 cables hanging off the back of the computer. Avid, please, make us proud to be users of your offerings.
Reply to this Discussion! Login or Sign Up