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Avid Market Credentials
Hello:
I’m embarking on Avid certification to round my experience out as an editor and I’m getting some decent training on it finally, so that makes me happy, but it’s also leaving me confused. You see, I use premiere pro for the most part, though I’m an expert in FCP as well. Could someone knowledgeable here tell me what exactly Avid will do that Premiere can’t do cheaper? I already know for sure that there’s nothing FCP does that I can’t do faster in Premiere (unless I need pro-res).
Is it just hollywood legacy? Is it a perception of premiere being for amateurs? What?
I don’t want to start a holy war, I just want to understand why Avid is “Pro” and Premiere is not.
While training, I experienced terrible deficiencies in Avid that are basic standards with other applications, like window and workspace management for instance. It makes me wonder how it is the leading “standard”.
Tracy Peterson
http://www.onetwomany.com -
3 Replies
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Speaking from the feature film side, it’s ability to manage media and metadata for all frame rates, custom metadata, all frame rate metadata, change list management, real time collaboration on shared storage, DNxHD 36 for high quality low data rate offline, export to Pro Tools, ScriptSync, etc., etc., etc. make it essential to those types of productions.
Michael
Michael Phillips
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If you wanna freelance, you’ll have to know Avid’s interface. If seeking staff editor gigs, knowing it wil double your chances of landing a sweet gig.
Outside of those two things, there is no reason to buy an Avid product today, imo. Premiere and FCP grow by leaps and bounds every year as Avid… well, has not in years.
There are still a lot of Avid suites out there. They’ll need to be filled until they are replaced with whatever. It’s not a knowledge you should pass on at this point.
but certainly not an investment you’ll ever have to make.
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