Avid laying off 120 people

[Shane Ross]

I already do. One show is captured at ProRes, another show is captured as DV, and need to be recaptured as ProRes, and stock footage upconverted…and ALL the moves on stills redone.

And then there was the project from hell that had 9 different formats with 4 different frame rates that needed to be edited in such a short timeframe that there was no time to convert anything. Yeah…we had crashes galore for the first week. But then I figured out how to “lessen” that so that we had maybe 1 every 3 days. That project was a BEAR…and one that I wish we had Avid 4.0 for.

But one that I know that Avid 3.5 would have choked on.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def

[Philip Imbrenda]

Avid is just getting paid back for their lack of people skill’s High price’s & failure to communicate with the end user, We tried many times to use the software & always hit a roadblock we now have 5 Final cut Suites, 1 Adobe Premere, 1 Sony vegas and have no problem getting support. I just feel bad for those who are being let go & wish them well.

Tv One Productions

[Grinner Hester]

Thats is what these forums are for. What wrong with lying about a relese though? Weel, aside from being dishonet, it greatly affects revenue… and eventually makes a cmpany have to lay off 120 people… at least.
I understand new software bugs. That’s why companies test before releasing. Good companies, anyway. The dice rolling I mentioned is the feeling of consumers as a result of Avid’s “creative” marketing. Kike I said before, they would have felt a burn just from the big downgrades they have done but trying to promote em as upgrades is what has led to what they are facing now.
You would have been hard-pressed to finf more of an avid Avid fan than me 20, 15 and even 10 years ago, man. Today, when they ask me to spend “just 10k” for an upgrade that may or may not get me to where I bought into when they falsely advertised Adrenaline, I do indeed feel like that is rolling the dice and I can’t afford to gamble today.