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AVID IN THE UK
Avid Xpress Pro customers in the UK are referred to by Avid’s representatives rather demeaningly as the lower end of the market.
Xpress Pro is marketed as :-
“Powerful, professional film and video editing software with native HD support” If only their support team showed some “powerful, professional support.Before upgrading to 5.7 I contacted six Avid re-sellers in the London area and not one had a good word to say about their dealings with Avid.
I persuaded, against my better judgement and against his advice, one re-seller to supply me with the product and find that it does not
work correctly with PAL DV.Avid were aware of this, and it would be reasonable to assume that the majority, if not all, UK users would be working in PAL DV. Still Avid took the money and ran.
In any ethical business who cared for its customers, even their lower end ones, this would not happen.They are making a good case for the mac and final cut.