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Avid Finally Drops Free Media Composer Software — Here’s What to Expect
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If it is your goal to work on tv, film, trailers, and commercials than its a no brainer to learn the software. Hardly a dead pice of kit.
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It clearly dominates the top of the pyramid in terms of the some 400 Hollywood movies produced each year and there is a large support structure built around that. On the other hand it is hard to see how it can dominate the more independent users who will choose something easier to learn and cheaper to use. I think Avid’s challenge is how to survive on that small top of the pyramid base.
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It’s not just movies. It’s a significant part of TV worldwide. Networks, cable, TV producers, news production, reality TV, etc. Movies simply make for good PR.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Neil Goodman] “Hardly a dead pice of kit”
“The report of my death was an exaggeration.” – Mark Twain
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Neil Goodman] “If it is your goal to work on tv, film, trailers, and commercials than its a no brainer to learn the software.”
????????
Well gee… can I guess? You work in southern CA… with Avid? ???? Because only someone in that setting could make such a painfully solipsistic claim and think it’s true, if by “the software” you actually mean Avid MC. Lite or otherwise.[Oliver Peters] “Most worldwide TV and film production. News operations. College film programs. Certainly not exclusively Avid by any means, but a key player. “
Oh please. Americans speaking for the rest of the world. Again. ???? Can I guess how many of you have actually ever edited professionally outside of your own state, let alone city? I won’t even bother asking country…
– RK
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[Robin S. Kurz] “Oh please. Americans speaking for the rest of the world. Again”
I base that on company info and personal contacts I have around the world. In almost every example (excluding probably Ronny’s) whenever you hear “so and so moved from Avid to XYZ”, just ask them in person. The people on the inside tell you that it’s just one department or one unit or one show. Every other part of the operation is either still on Avid or the company uses a bit of everything. BBC is a prime example of that.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Robin S. Kurz] “[Neil Goodman] “If it is your goal to work on tv, film, trailers, and commercials than its a no brainer to learn the software.”
????????
Well gee… can I guess? You work in southern CA… with Avid? ???? Because only someone in that setting could make such a painfully solipsistic claim and think it’s true, if by “the software” you actually mean Avid MC. Lite or otherwise.[Oliver Peters] “Most worldwide TV and film production. News operations. College film programs. Certainly not exclusively Avid by any means, but a key player. ”
Oh please. Americans speaking for the rest of the world. Again. ???? Can I guess how many of you have actually ever edited professionally outside of your own state, let alone city? I won’t even bother asking country…
– RK”
Yes I do live in Southern California and yes the company I work for use’s Avid. Whats your point?
I apologize for choosing to base my career in a major market. I wont let it happen again.
Just because you dont live in a market where Avid still thrives, doesn’t mean it doesn’t exist.
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[Neil Goodman] “Yes I do live in Southern California and yes the company I work for use’s Avid. Whats your point? “
I think the point is that SoCal and it’s market is niche. So trying to impress what is happening in SoCal on the rest of the visual storytelling market is not a good idea.
[Neil Goodman] “I apologize for choosing to base my career in a major market. I wont let it happen again.”
Don’t apologize. You work in the highest profile market in the world. I congratulate you. But see the comment above.
[Neil Goodman] “Just because you dont live in a market where Avid still thrives, doesn’t mean it doesn’t exist.
“That’s the problem Avid faces. Outside those niche markets, Avid is starting “not to exist”. Media Composer First (in my humble opinion) is a desperate attempt to be relevant in non-broadcast niche markets. They release this product and the stock drops over 2% that day.
Avid would have more success by bundling MC First on every Chromebook and educational HP/Dell rather than trying to give it away on it’s own. Again, my humble opine only.
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “is a desperate attempt to be relevant in non-broadcast niche markets. “
*non-broadcast markets, not non-broadcast niche markets*. Can we not edit posts anymore?
Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Scott Witthaus] “I think the point is that SoCal and it’s market is niche. So trying to impress what is happening in SoCal on the rest of the visual storytelling market is not a good idea.”
no one is trying to impress anything on anyone. He just simply starts saying Avid is dead, no one in their right mind would use it etc etc. Its a joke.
I fully understand and embrace the niche I work in. No one in this thread tried to say anything otherwise. He just came in with his too little too late, Avid’s dead blah blah b.s that he’s known for spouting as if its in fact, when in fact he obviously has no clue whats going outside HIS little bubble and thats fine too.
[Scott Witthaus] “Media Composer First (in my humble opinion) is a desperate attempt to be relevant in non-broadcast niche markets.”
I dont think thats the case. I think Avid is well aware of what markets and niche they live in. I think this is just for students, aspiring film students/ filmmakers to get a taste of what Media Composer is about and thats it. Bait them with this so they eventually pay for the whole enchilada. I dont think there going after the youtube/social media market at all. It wouldn’t sell any of their hardware.
I have a question for you Robin.
If you had one of your students pull you aside and tell you, “Sir, it is my dream to work on hollywood feature films and ill do anything to get there” You wouldn’t recommend they learn how to use Avid?
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