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Autodesk subscription model
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[Andrew Kimery] ” For example, is $299 a more attractive price point than what I pay to Adobe and Avid? Yes, but for my needs Adobe and Avid represent a significantly better value so eschewing them for FCP X or Resolve based solely on price would be penny wise and pound foolish.”
For your needs? No is arguing about your needs. I am saying many YouTubers will opt for FCPX or DR because of the costly rental paradigm when compared to Premiere Pro. No one is saying that for a post production house $50.00 a month is to expensive. In fact I said just the opposite. I just remember the day when Adobe wanted to compete with the competition by offering a good product at an inexpensive price. Premiere Pro is not inexpensive when compared to DR.
[Andrew Kimery] “By what metric is Adobe failing and in dire need of a change of course? Their revenue continues to grow. Their subscriber numbers continue to grow. Their stock price continues to hit record highs. Go back to the beginning of the Adobe CC Debate forum and you’ll see a bunch of people saying Adobe is doomed and they’ll never come close to hitting their subscriber and revenue goals… Obviously things turned out differently and that’s a big reason why the Adobe CC Debate forum has been a ghost town for months. When Adobe’s numbers start to level off they will have to take corrective action, but expecting them to drop their price by more than half when they having this much success is wishful thinking.”
Please read my posts. I have said time and time and time again $49.99 a month is not bad but no one really knows what the future holds. CS used to get great upgrades. CC not so much. With BMD adding Fairlight into DR and dropping the price that is a huge game changer. Premiere has gotten some of the audio capabilities of Audition but I like what BMD has done with Resolve. I am not saying all the post production houses are going to start using DR. I am saying some of them might make the switch. Bottom line is where will DR be in two years from now and where will Premiere Pro be in two years from now and what will the price of both programs be? Like I said DR has been getting great upgrades for the past two years and the price dropped. If I had said last year at NAB 2016 BMD is going to lower the price of DR in 2017 I imagine you and many others would have said ” you are on crack dude” but it happened. Didn’t it?
[Andrew Kimery] “[andy patterson] ” If it was not for the CC subscription I imagine some of the people would have stuck with Premiere Pro although FCPX and DR are both good NLE.”
If it wasn’t for the subscription model they probably wouldn’t have been able to afford going with Adobe at all. $400 for FCP X, Motion and Compressor vs $1900 for the CS6 Production Premium bundle.”
Apple is make an awesome set of tools for less than the competition. We may see Adobe change the CC paradigm slightly. I think BMD really wants to get the CC subscribers and the FCPX users.
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In hindsight, I admit that my gas and chips analogy is poor.
-Andrew
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How about pay per use, i’ll go for that, $1 to open the program each tim! Resets everyday…$20 a week sounds about right if you’re making money off of it 🙂
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[andy patterson] “I am saying many YouTubers will opt for FCPX or DR because of the costly rental paradigm when compared to Premiere Pro.”
Based on what? My experience with YouTubers parallel’s Oliver’s in that PPro is popular in that sector. Of course “YouTubers” itself is a vague term that covers everyone from vloggers making $10/mo to Video Game High School that had a budget of $2.3 million for it’s final season.
[andy patterson] “I just remember the day when Adobe wanted to compete with the competition by offering a good product at an inexpensive price. Premiere Pro is not inexpensive when compared to DR. “
When was the Production Premium suite inexpensive compared to Apple’s Final Cut Studio package? I think Premiere (not Pro) was cheaper than FCP back in the day, but demand for Premiere was so low from Mac users that it wasn’t worth Adobe’s time to make an OS X Premiere Pro version until Apple switch to x86 (which greatly reduced Adobe’s cost to make a Mac version). Coming back to the present, FCP X is expensive compared to the free version of DR. Again, I think you are placing way too much emphasis on price alone. If price outweighed all other factors so decisively then the free version of DR should just be crushing it to the point that charging any amount of money for an NLE would be borderline impractical.
You also seem to be relying on a common fallacy that dropping prices would inherently lead to an inversely proportional increase in customers and revenue (ex. if Adobe cuts the price by half then twice as many people will sign up) even though there doesn’t seem to be any evidence to support that. What if the biggest roadblock to potential subscribers isn’t price at all but the concept of renting software in general? In my experience that’s the more common complaint than cost. Similarly, I’d say price isn’t the problem for many/most people not adopting FCP X. Apple could make it $99 and they people that are saying “screw you and your magnetic timeline” will still be saying ‘screw you and your magnetic timeline’.
[andy patterson] “Like I said DR has been getting great upgrades for the past two years and the price dropped. If I had said last year at NAB 2016 BMD is going to lower the price of DR in 2017 I imagine you and many others would have said ” you are on crack dude” but it happened. Didn’t it?”
I agree that DR has been getting a lot of great updates, but many of them have been features to provide parity with the competition as BMD continues to improve DR’s NLE functionality. As with Premiere, MC and X, the ‘wow’ upgrades will be fewer and farther between as DR matures. Will being a ‘super app’ (top level NLE, grading and audio mixing all in one piece of software) be enough of a differentiator that people will leave Avid, Adobe, or Apple in large numbers? Only time will tell. It’s certainly something that many users have pined for and no company has gone there yet like BMD has w/DR.
With regards to the price cut, I didn’t expected it but given BMD’s MO I wasn’t shocked by it. They’ve always given away a free version that had nearly 100% feature parity of the paid version, and even give away copies of the paid version for free if you buy a BM camera. It’s not like the price drop will suddenly make DR more accessible to a wider audience than it had been in the past. The paid version has always been for the niche of a niche market that wanted/needed those specific, higher end features, and if you are in that market a one time fee of $999 isn’t really a barrier to entry.Tell me BMD is going to cut their camera prices by 2/3 and I’ll say yer on crack. 😉
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[Andrew Kimery] “You also seem to be relying on a common fallacy that dropping prices would inherently lead to an inversely proportional increase in customers and revenue (ex. if Adobe cuts the price by half then twice as many people will sign up) even though there doesn’t seem to be any evidence to support that.”
I never said that. I am saying competition is out there. Many people have left Adobe and some have even posted here in the Cow about it. They stated they did not like renting the software.
[Andrew Kimery] “What if the biggest roadblock to potential subscribers isn’t price at all but the concept of renting software in general? In my experience that’s the more common complaint than cost.”
I agree 100%. I never said other wise.
[Andrew Kimery] “Similarly, I’d say price isn’t the problem for many/most people not adopting FCP X. Apple could make it $99 and they people that are saying “screw you and your magnetic timeline” will still be saying ‘screw you and your magnetic timeline’.”
Once again I agree but there are people who can use FCPX and Premiere Pro but ditch Premiere Pro because of the CC paradigm.
[Andrew Kimery] “I agree that DR has been getting a lot of great updates, but many of them have been features to provide parity with the competition as BMD continues to improve DR’s NLE functionality. As with Premiere, MC and X, the ‘wow’ upgrades will be fewer and farther between as DR matures.”
I agree.
[Andrew Kimery] ” Will being a ‘super app’ (top level NLE, grading and audio mixing all in one piece of software) be enough of a differentiator that people will leave Avid, Adobe, or Apple in large numbers? Only time will tell”
I agree. I am not ditching Premiere Pro just yet but where will money be at NAB 2018? It depends one who offers the best bang for the buck.
[Andrew Kimery] “With regards to the price cut, I didn’t expected it but given BMD’s MO I wasn’t shocked by it. They’ve always given away a free version that had nearly 100% feature parity of the paid version, and even give away copies of the paid version for free if you buy a BM camera.”
I am not shocked by DR but I am impressed.
[Andrew Kimery] ” It’s not like the price drop will suddenly make DR more accessible to a wider audience than it had been in the past.”
There are some Youtbuers and bloggers who are getting hip to DR. Adobe may or may not care that much about the bloggers.
[Andrew Kimery] “Tell me BMD is going to cut their camera prices by 2/3 and I’ll say yer on crack. ;)”
You are talking about hardware that is manufactured. For some people Google Docs works OK but fore others they still need MS Office. I don’t doubt MS would like to get as many users as possible but the only way that will happen is by beating the completion. Will Google Doc surpass MS Office in 2019? Who knows?
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[Ben McCarthy] “How about pay per use, i’ll go for that, $1 to open the program each tim! Resets everyday…$20 a week sounds about right if you’re making money off of it :)”
Not “secure” enough.
Hey, how bout we incorporate one of those “pinprick” blood glucose monitors on the keyboard?
The software takes a simple “drop of blood” each time you launch the software, and does a DNA scan to make sure the individual with that DNA is properly licensed to use the software?
Enables consistent auto-pay – prevents piracy – and allows for lots of add-on sales!
And with the medical data, we can maybe sort out the healthiest editors and sell them low cost insurance policies right in the app?
Incremental revenue, here we come!
Winner winner chicken dinner?
/s/
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery.
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