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Autodesk Smoke is changing. Everything.
“Autodesk Smoke is changing. Everything.” That’s Autodesk’s NAB promotion [link]. Sounds like Smoke 2013 will be a significant release, but no word on whether it will be either awesome or jaw-dropping.
There’s been a little bit of noise about it [link] on Autodesk’s Smoke on Mac forum, though they could learn an awful lot about the art of uninformed speculation from us!
I have no idea what they will announce (my wishlist: Batch, bundled Lustre, more competitive pricing in an effort to grab more market share, maybe Windows support), but I’ll be stopping by the Autodesk booth to check it out.
I don’t know how much interest there is in Smoke here, but the fact that they’re evoking FCPX’s marketing so heavily is fascinating. I’d argue that Smoke has quite a bit in common with FCP7 — it’s a solid product built on an aging infrastructure with a loyal user base.
It should be interesting to see what Autodesk will release after raising expectations so high, and where a changed Smoke will fit in the new post-production landscape.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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