Associated Press switches to Premiere pro

[Alban Egger]

They could just as well use imovie or windows moviemaker for their news-chopjobs, couldn’t they

[Rafael Amador]

[alban egger] “They could just as well use imovie or windows moviemaker for their news-chopjobs, couldn’t they”
Even FCPX.
rafael

http://www.nagavideo.com

[Dennis Radeke]

And indeed they looked at the options out there and carefully chose Premiere Pro. That’s the point.

And while they do a lot of cuts type editing, it isn’t as simple as all that and of course there are different products that they create many of which involve a fair amount of graphics and edits.

Dennis

[Aindreas Gallagher]

there are different levels of packages produced in camden – a lot of it is wholesale material to be used by third parties, but not all of it. I would also presume that adobe lifted their skirts and showed adobe anywhere early. Also prelude is pretty handy in the context of a place like AP – have you tried prelude? its really nice. I’ve been messing around a fair bit – its like a log and transfer, batch encoder, rough edit assemble tool rolled into one. I find it very nice. Just as a transcoder alone – its heavily optomised for hyper-threading. its very fast. And it certifies the batch encode at the end, which I find a really nice touch.

And I’m finally starting to do proper study on premiere. It has a very good, highly responsive timeline. very little chrome, highly highly responsive.
PPro6 cuts avchd on a 2008 macpro witha crappy radeon card without a problem – so thats camera native editing, on four year old hardware.

Total lack of drop shadows, GUI dissolves, clips moving around each other like poltergeists. just highly, highly responsive. Its a very good editing system. The only complaint I have on the timeline is that the trim tools are a tiny bit in your face – very red, and very yellow, maybe a fraction large. but thats serious nit picking.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Michael Hendrix]

I think some are missing the key takeaway from this announcement. That a major media organization is making the switch.

It doesn’t matter what they cut or how much Adobe “gave” them. They would not use a tool that would hurt the business based on a discount.

The one thing that will influence my decision will be availability of freelance editors. I rely on having 3 to 4 freelancers a day in our shop cutting. Not a single one has embraced X but most have started to edit with Premiere for one reason, they already have it.

Features aside, my choice is what is best for the business and what I need to get the job done, and it is leaning towards Premiere, which I would imagine the position the AP was in.

[Aindreas Gallagher]

yes. I’ve been saying it for way too long, but I think you can feel the drift to premiere starting – I’ve started to see “PREMIERE” appearing beside the ever-present “FCP” and “AFTEREFFECTS” folders in the jobs project folder in a few places.

I’m hoping to be in a position to reliably cut with it by the time winter kicks in.

[Michael Hendrix] “most have started to edit with Premiere for one reason, they already have it.”

this more than anything – there’s a bit to get used to, and I haven’t really yet, and some stuff you miss, but not a lot. And you get a lot of nice new things.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Mitch Ives]

I wouldn’t read so much into it. Sadly, the AP is no longer the paragon it once was. They make bad editorial decisions daily. They’re one of the least reliable news sources if you want all the facts. Given their proclivity to make bad decisions, why is everyone acting like they’re infallible in this choice?

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

[Joseph W. bourke]

Who said they were infallible in making the choice? From what I’ve read, the news is that they made the choice. And from the stones some of the posters have thrown here that it’s just news anyway (yuck! who would lower themselves to cut news) it seems that the elitists who sometimes slum in these forums are alive and well. Just in case you haven’t noticed, most feature films and documentaries are cuts only as well.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com

[Lemur Hayop]

The fluffy PR piece doesn’t say AP switched from another NLE. The way it reads, AP is virgin in video and selected Premiere Pro. “Recently, AP invested in its video business….” Perhaps AP is switching from typewriter to 21st century technology.

[Aindreas Gallagher]

I’ll ask what they used to use, but I’m guessing it was something like newscutter or its ilk. they have other stuff for producers batching together clips with script and dialogue transcripts.

its not typewriters tho – think of AP Camden like an amazon stock warehouse for news material. large volumes of stuff being collated, but they do produce their own packages as well as bagging together the base GVs, IVs quotes material for another broadcaster to construct a tailored package.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics