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Apple’s ProApps- not a money loosing scenario
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As others have already noted, those numbers are off.
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[Marcus Moore] “It’s called a discussion forum for some reason… Hmmmm.”
Can’t really do much discussion about total b.s.
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Apparently Franz and I can. In this case talking about where the data might be going wrong. But you’re right, of course… [insert eyes rolling]
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[Marcus Moore] “Apparently Franz and I can. In this case talking about where the data might be going wrong. But you’re right, of course… [insert eyes rolling]
“Discussion forums aren’t the place for speculation and inaccuracy, thank goodness we have someone who’s keeping an eye out for this happening.
Steve Connor
Mellowing slowly -
[Dennis Radeke] “As others have already noted, those numbers are off.”
Thanks for clearing that up Dennis. Is this Adobe’s official position on the hypothetical sales numbers of
competing products? Can you also comment on Media Composer sales? I believe there’s a thread on that here somewhere. :-/————————————————————-
~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
Dennis,
Since the data source was outlined by Alex Golner in his original post very clearly, are you saying that the source was wrong, that Alex’s interpretation was wrong, or that you guys have more reliable internal research?
Not looking for a breach of confidentiality here, just looking for clarity.
If you parse his charts, it kinda indicates that Apple Pro Apps (as a group) have about half the installed base of the current Adobe base across all the CC apps including not just video, but Photoshop/Lightroom et al.
You’re saying that’s significantly inaccurate? And if so, is there non proprietory data that can be referenced to better help us understand this? Thanks.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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hang on tho – I’m all for pro apps being a healthy sector bringing in coin for apple, but isn’t there a basic math problem with the X install base multiplied by 299? even including logic and the fifty dollar apps?
How do we get to anywhere near 2 billion annual turnover? Doing iphone calculator sums even if you take a million X purchases the last fiscal year – and I’m not really sure you can given apple’s public statements on the total install base – that gets you 300 million for the year say –
how do Apple get their hands on the other 1.7 billion?Again – I’m down with a healthy pro apps team bashing on, but 2 billion in pro apps sales for a single year sounds like an unusual number, unless adobe are laundering money for tony soprano or something, which I have heard scuttlebutt on.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Tim Wilson] “It’s part of why I’ve also never bought the idea that Final Cut X was EVER intended for consumers, AT ALL.”
“import from imovie”
[Tim Wilson] “It’s ultimately a confirmation that Steve was right, that a low-cost video creation platform could be a money-maker for Apple”
Given the fact that final cut studio was already that amidst the more costly solutions, isn’t that like saying he was right about what they were already right about and that an even more affordable solution would be even, uh, rightier… 🙂
He was so right about telling the pros to stop whining and worrying about Fcx too…and that they would love it! buncha whiners
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[Tim Wilson] “It’s part of why I’ve also never bought the idea that Final Cut X was EVER intended for consumers, AT ALL. iMovie a nifty product that does that just fine.”
Not sure how you would define this line or if there are any meaningful numbers to account for which sector is buying FCP X in what percentages, but X is an excellent step up from iMovie. I have students editing within minutes and students have other students editing within minutes.
The magnetic timeline is truly intuitive in terms of being able to shuffle things around without getting out of sync. Beginners tend not to keyword nor do basic videos really require this. But the basic import with keywords connected is kinda a nice gift to those getting started.
There are many many more people producing movies who are not pros than ever before and many many more prosumer level pros than ever before, and prosumer level non-pros than ever before.
PHOTO will replace both iPhoto and Aperture. Today’s consumers are much more computer literate than ever before.
There is nothing wrong with consumer level use of professional tools.
FCP X gives you lots of room to grow but its dead simple for basic edits. Much better than iMovie.
And a simple google search will help anyone who can follow directions on a feature they never used before.
Kids will spend $100 and up for sneakers that last a few months to wear the shoes that NBA players wear. $300 bucks to edit like the pros using your (soon) 4K $600 buck DSLR. Why not?
Video has become a new form of literacy. Not everyone can read and write but it ain’t rare.
What I find interesting is when there is a pro at an event, be it a party or wedding or presentation or whatever, they’ll also be a ton of other people shooting with phones, cameras, and even prosumer level cameras at the same event.
I shot stills at an event recently and my partner shot video. I was using a Canon 5D. There was guy there shooting with an expensive Nikon. At first I thought, wow, I better be good. But then it occurred to me that I was shooting full time and he was splitting his time between shooting and participating. And it actually takes some of the pressure off, cause if some shot gets missed, well there’s extra coverage. The event is more than covered. Over-covered. Likewise, there was a ton of people there that cook for their families; but just the same, there was caterer.
If you can go viral with a series on u-tube you can make a living with product placement.
If not, it was worth a shot and a nice hobby.New world.
Mac Pro, macbook pro, Imacs (i7); Canon 5D Mark III/70D, Panasonic AG-HPX170/AG-HPX250P, Canon HV40, Sony Z7U/VX2000/PD170; FCP 6 certified; FCP X write professionally for a variety of media; teach video production in L.A.
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[Craig Alan] ”
There is nothing wrong with consumer level use of professional tools.”There is when the professionals tool is fundamentally broken in favour of a more easily digestible (sellable) – grandma milly and students can learn in an hour – gui.
Its why this forum exists…
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