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Apple’s Corporate Definition Part Deux
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That’s it, Tim? I can handle profanity laden topics. 🙂
[Tim Wilson] “This is the absolutely definitive Apple product. “
Luxury jewelry? Are you saying that, in your self-professed “hatred” of Apple, that’s how you’ve always viewed Apple products, and now they are finally showing us what they are really made of?
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Somehow after reading this thread, shooting that Bentley commercial with an iPhone make perfect sense!
😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “Somehow after reading this thread, shooting that Bentley commercial with an iPhone make perfect sense!
;-)”
Was thinking the same thing. Guess a screen door on a submarine will not be far behind. 🙂
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[David Mathis] “Guess a screen door on a submarine will not be far behind. :-)”
As long as it’s an 18k gold submarine.
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[Jeremy Garchow] “As long as it’s an 18k gold submarine.”
Cue Ringo!
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
insanely cogent post – also hey! I’ve google mapped your area sir. my rejoinder is: a solid gold apple watch.
from a garage in the valley, to an object best sold by gucci. no one makes a dent in the universe with solid gold watches, and people with predilections for solid gold watches are less likely to consider the issue.
Andy inhakto pointed out the input is fundamentally skewed as well. Even watching apple personnel he said – they were twisting the digital crown, tapping on the screen, scrolling with their finger – and thats on a thing on your wrist.not alone did apple not arrive at a clean decision, because they utterly failed to – instead they threw spaghetti at the wearables wall, but they also decided to turn it into wealth flaunting.
you’re right the apple stores look kind of amazing, for my money they look better than most ostensibly high end stores – but surely the point is that is born out of their credo. it’s not meant to signal the presence of overt wealth goods, it’s meant to signal the presence of apple design ethos, which is intended to religiously disseminate excellent design for broad social usage as transformative technology.
the apple watch is kind of depressing in multiple directions – its fundamentally intellectually miscued, it represents nothing like the sets of stunning execution and insight the iphone did, and it is patently an attempt to reposition apple to luxury as directed towards a bifurcated society where there are obscene economic distortions.
Apple have actually created an object, in the gold watch, that formally tells broad society that there are parts of apple that are not intended for them. not because it is a macpro stacked, but because they specifically designed it for obscene wealth. It goes to Warhol’s quote on coca cola.
it’s like apple acknowledging they are arrived in venice:https://kottke.org/12/10/is-the-us-becoming-an-extractive-state
Extractive states are controlled by ruling elites whose objective is to extract as much wealth as they can from the rest of society. Inclusive states give everyone access to economic opportunity; often, greater inclusiveness creates more prosperity, which creates an incentive for ever greater inclusiveness.
apple as a US company seem to be internalising and signalling the presence of near feudal social economic distortions. that board increasingly amounts to courtiers for the elite and the wealthy: they have an ever growing number of board level executives trained and groomed in catering to obscene wealth.
and your new apple board everyone.
It’s also noticeable that the apple watch section dwarfs the other primary categories in verbiage, photography and sub-sections.
also as a last point – there was an insight on a podcast lately that cook, so desperate to mould apple in this direction, has created multiple chiefs – multiple parachuted in CEOs and near CEOs as little chiefs in effect – the resulting apple watch smacks of indecision more than anything. It might as well be a microsoft product. I have absolutely no clear idea what the apple watch wants to be, or what its reason for being is.
cook hasn’t got the clarity of thought – or the sociopathic tendencies of Jobs – required to pull that together.
if, as your photos illustrate, apple becomes a half century transient mall outlet on the highend in the fashion of gucci or the others, then you might suspect jobs will rise out of his grave and actually throttle cook for his hubris.
Because jobs put pianos and bmw bikes on the foyer to remind his people what technology could and should be, not that they were intended as staff to cater to fatcats with stupid gold baubles.Jobs determined to alter the world on his terms – as any good genius level near sociopathic maniac would.
Cook now seems crazy to stuff his board with burberry / yves saint laurent people who want to make gold watches and fashion accessories.that is quite some come down.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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