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Apple’s Annoucements
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[Oliver Peters] “Apple has bundled software with new machines in the past, too. iLife, iWork, etc. So the strategy isn’t new. It just depends on what is included and why.”
What’s been added is free iApps to iOS and iWorks via iCloud on Windows. Basically it’s an expansion. I’m guessing that Apple might have a reason to do that with FCPX and MacPro. An interesting aspect is that it seems with iOS the iApps are NOT preinstalled but can be downloaded for free. One can speculate why they took that route specifically but I can imagine them doing the same with MacPro. FCPX not installed but can be downloaded.
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Gold iPhone design video 😉
https://teamcoco.com/video/conan-highlight-gold-iphone
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Just wait until you see the diamond encrusted iWatch.
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I can’t even remember where I said this- but based on last year, here’s what I figure:
Apple releases Mavericks a day or two after their Quarterly earnings call mid-October (they did this last year) so that…
A week or so later on October 22nd, at an iPad/Mac/seemingly aTV Event- they can say how many times it’s been downloaded in the past week at whatever they price it at ($19.99 again? $9.99? FREE?). Audience cheers!
At some point during this Event (which could contain 4K Cinema Displays-where we get a quick peek at FCPX) additional details on the release of the MacPro are given; maybe not even pricing, but availability for sale or pre-order- which co-incides with….
FCPX 10.1 popping up in the Mac appStore that same day (like 10.0.6 did last year).
I think in a perfect world that’s how it will work. Maybe the MacPro isn’t ready to ship until Nov, but that won’t stop them from releasing 10.1 IF it’s ready.
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[Craig Seeman] ” IMHO this group is one of the key targets for the MacPro. Getting them to move from their other NLEs Avid and PPro which allow them to migrate to Windows, to find FCPX useful enough to purchase a MacPro… or actually purchase a MacPro and entice them into FCPX use so they don’t leave the Mac platform.”
I don’t really swim in FCPX circles so maybe I’m underestimating the size of this contingent. It still baffles me though that people would bust out pitch forks again because V.2 of a product is better than the V.1 version they bought. I rarely buy V.1 of anything (software, hardware, a car, etc.,) because I know there will issues that later revision will fix and I’d rather be patient and happy than first and frustrated. 😉
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[Marcus Moore] “At WWDC, Apple announced a web-based iWork- so even if you’re a PC user at home, you can use iWork across your iOS and Windows PC for nothing- while Microsoft is now looking for an ongoing subscription price for Office365.”
How many people will join me gleefully dancing around a bonfire if this causes PowerPoint to go go away in my lifetime!
Oh, the bliss would be so PROFOUND!
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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pure gold!
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So – dredging up this old thread based on real numbers from over the weekend. 9 million devices sold. In giving away iWorks on those devices, they left a total of $360M on the table. Now of course, 100% of the iOS owners would not have bought all the components of the suite, so that would be the total addressable market from over the weekend (and sure to get higher).
If Apple is willing to leave a potential of $360M on the table, we can have fun and apply that to FCPx which would be just over 900K units. Let’s round that up to 1M units. I still say I wouldn’t be surprised for them to bundle FCPx, even if for a limited time, with the New MacPro for the “pro-video” space. I am not counting imaging and other processor intensive markets. Even with Logic X, Compressor and Motion thrown in for a total of $700 – I still would not be surprised. Assuming $360M give-away as “marketing”… that would still be over 500K units for the video pro in this segment. Which sounds about right for the higher end video users, as many folks may well be very well served by the iMac.
Just having some fun.
Michael
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I don’t think they will limit themselves to fcpx giveaways.
They could offer money to the AppStore which a user can choose to spend on fcpx, or sync and link, or Lightroom, or aperture, or Logic X, or anything they want. The MacPro is not just for video editors.
A buddy of mine received $150 in iTunes gift cards for getting a MacBook Pro and iPad mini.
Perhaps a MacPro will have a little more juice attached to it, who knows.
It doesn’t really matter; sold hardware.
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My point exactly, FCPx as loss leader for the video side of things, they could give away any software they develop for any of the markets served. I am only looking at the video market for these boards. I don’t see them giving free iTunes bucks for other apps, but it might be possible.
Michael
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