-
Apple’s Annoucements
-
[Marcus Moore] “Not just for whatever features and improvements it might bring, but so that these “will they, won’t they” paid upgrade debates can be done with.”
Which will be followed by a few weeks of “why did they change that?” and “a year and it still doesn’t do…” and then there will be “it really seems like they’re giving up on Motion and Compressor.”
-
But Bill, editing is the new language and many of today’s “professionals” may not be a full time editor so much as someone who wears a few hats on the job, one of which includes editing. So that dentist may well have someone in the office editing their own web advertising or local cable spots that they just shot on their Blackmagic Pocket Cinema Camera. Sure they don’t actually need a new MacPro for that but you just described a whole bunch of reasons why those people might get one anyway.
Even if one argues that only a few FCPX editors will buy a MacPro one might say everyone who does buy a MacPro is an FCPX editor even if that’s not their full time profession. I’d argue that the MacPro is for professionals who edit rather than simply editing professionals. Including it free on the MacPro specifically will ensure they have no way to migrate.
-
[Marcus Moore] “At this point I’ll just be happy when 10.1 is out.”
Seriously. I need a Proof of Life.
-
True enough- though at least we’ll be arguing about stuff as it is, vs how it might be.
I will be really interested to see if the upcoming FCPX update is accompanied by updates to Motion and Compressor. If there is any larger plan for interoperability- it would surely make sense that Motion gets a small update- but I’m hoping for more. I’d really like to ditch my dependancy on AE for 3D motion tracking; it’s pretty much all I use it for now. That said, I’ll just be happy when MotionVFX releases their mExtrude (now likely m3D) plugin. I cannot wait for that. Very much a Element3D for Motion.
-
Not long now- I’d bet money it will get released before the end of October.
-
[Marcus Moore] “I’d bet money it will get released before the end of October.”
How much? ;-D
-
My “guess” is when Mavericks ships.
Michael
-
[Craig Seeman] “Simply giving a free version to existing users… which would really be the current free upgrade path, doesn’t make Apple any money.”
Poor wording on my part. I meant free version to existing X users that buy a Tube.
[Craig Seeman] “All this also forestalls the potential outcry from the “I bought it and tried it and it wasn’t ready so now you fixed it and want to charge me again” crowd.”
How many people buy a product and expect upgrades for life at no cost? I guess I’d just be surprised if people in any significant numbers demanded a free upgrade for a product they bought, did not like and chose not to return for a full refund. That just seems totally nonsensical to me.
-
[Andrew Kimery] “How many people buy a product and expect upgrades for life at no cost?”
I’m taking into consideration what Apple has done with iLife and how they’re now handling iWorks. The latter of which is a new path for that product line.
Apple does seem to be changing how they handle distribution of their own software with new purchases. It wouldn’t surprise me if FCPX became another “variant” in that strategy specific to the MacPro. That would not be a free upgrade but free with hardware purchase. Following versions would be purchased just as its done with the “i” software.
[Andrew Kimery] “did not like and chose not to return for a full refund.”
I think this category specifically bought because they invested more time and money then the 30 day trial period because they had significant interest. It’s not simply “didn’t like” because they went that far because they did like it enough to buy beyond the trial. And didn’t ask for a refund precisely because they hoped a free update would get them the few things they felt it needed. IMHO this group is one of the key targets for the MacPro. Getting them to move from their other NLEs Avid and PPro which allow them to migrate to Windows, to find FCPX useful enough to purchase a MacPro… or actually purchase a MacPro and entice them into FCPX use so they don’t leave the Mac platform.
-
[Craig Seeman] “Apple does seem to be changing how they handle distribution of their own software with new purchases. “
Apple has bundled software with new machines in the past, too. iLife, iWork, etc. So the strategy isn’t new. It just depends on what is included and why.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
Reply to this Discussion! Login or Sign Up