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Apple WWDC 2020
If you want to keep up on WWDC – June 22
https://developer.apple.com/wwdc20/
– Oliver
Oliver Peters – oliverpeters.com
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27 Replies
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Of all the virtual events out there, I’m most interested in how Apple is going to handle WWDC. While none of the WWDC shows have been quite as zippy as the old MacWorld shows (which Steve quit doing because mostly because the adulation was getting out of control even for him LOL), Apple has always put on a pretty good show….and pretty much EVERY virtual event so far has been the OPPOSITE of a pretty good show.
(I may start another thread on this topic. It’s really been bugging me.)
For example, I’m guessing that the keynote isn’t going to be from Timmy Cook’s dining room table where he’s backlit from the living room window and the cats are knocking vases off the bookshelf. Although I’d pay ALL the money to see that.
But I really, really want to see what they’re doing for the production itself. Maybe they’re still gonna do it on a big stage. I have no idea. I certainly don’t think that when Apple announced in March that they’d be taking this online that COVID cases in California would still be rising in June.
(Not intended as a shot at Cali, or a political statement at all. Just a fact. Cases are still going up in Texas, Florida, Tennessee, and the Carolinas, too.)
I know that developers have always treasured rubbing elbows with Apple folks, and I’m sure that the feeling was at least mildly mutual. LOL Kidding aside, meeting with customers and developer partners was always my favorite part of being a corporate weasel.
I know that Zoom isn’t the same thing as meeting someone in person, but you know what? It’s not NOT the same, either. This was something that Post Production World absolutely nailed. Did any of you attend that? The sessions were fine, but the “after hours” mixers were fantastic. I definitely want to host some of these in the COW down the road.
(Not now, ffs. I can’t stand how much Zooming I’m doing already. My primary coping mechanism is turning off my own view of myself. I don’t mind other people looking at me for an hour here or there, but I don’t need to spend hour after hour, day after day looking at myself. Nobody needs to see that much of me. LOL
And I don’t think that we’ve really reckoned with the psychological toll of staring at ourselves on Zoom calls. We as a species weren’t designed to spend so much time looking at ourselves, which is the seed of toxicity at the heart of all social media — and I say that as someone who enjoys Instagram a lot.)
I really liked this coverage at Apple Insider, What To Expect at WWDC 2020 — And What Not To.
Looking at articles like this, I’m always struck by how much of it I don’t care about. LOL Nothing personal to anybody who does of course. Plenty of folks are feeding their babies with the Apple Watch apps they develop, and bless them every one. And I do get the need to rally the developer community, and inform them about big changes that are coming, but I miss the user-facing stuff too.
Anyway, if anybody can manage to put on a good virtual show, I’d hope it would be Apple. I’ll definitely be poking my nose in just to see how it looks from a production perspective.
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for the last several years, Grant Petty has been putting on a “virtual presentation” in his lab with all the equipment. Apple could do the same – but I guess they like all the big “hoopla” associated with the big stage and big screen. And of course – “we” don’t care about the watches, phones, smart speaker, etc. “We” want to see the next gen MB Pros with WiFi6 (if that even materializes). “We want to see new iMac’s, Mac Minis, and (dare I say it) development of the Mac Pro. But I know that in the big picture of things – these are all very unimportant to the bottom line of Apple. Does the typical college student buying a MacBook Pro really care about WiFi 6 ?
Bob
Bob Zelin
Rescue 1, Inc.
bobzelin@icloud.com -
[Tim Wilson] “and pretty much EVERY virtual event so far has been the OPPOSITE of a pretty good show.”
Very true, I’ve looked in on quite a few and I’ve haven’t been impressed with ANY of them.
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[Tim Wilson] “Of all the virtual events out there, I’m most interested in how Apple is going to handle WWDC. While none of the WWDC shows have been quite as zippy as the old MacWorld shows (which Steve quit doing because mostly because the adulation was getting out of control even for him LOL), Apple has always put on a pretty good show….and pretty much EVERY virtual event so far has been the OPPOSITE of a pretty good show.”
+1.
Their introduction of Craig Federighi of the Magic Keyboard, the small video they released, felt rushed and a bit awkward. But their ads have been great for the iPad Pro. So I’m very curious to see if they will just do an empty stage thing (I hope not) or work a lot more with labs, offices, videos, etc. … to make a beautiful presentation.
https://mathieughekiere.wordpress.com
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[Steve Connor] “Very true, I’ve looked in on quite a few and I’ve haven’t been impressed with ANY of them”
Professor Zelin is right to bring up Grant Petty in this context, though! I absolutely adore those webcasts of his! Endearingly low tech in some ways, but rock solid and very entertaining. Even though I don’t “cover” these as part of my job at the COW, I watch them because I enjoy Grant’s presentations so much.
And indeed, basically wrote a 2500 word love letter to Grant’s introduction of the ATEM Mini Pro and updates to the Pocket Cinema Camera to make it a broadcast camera, just a couple of months ago.
In general, though, I’ve seen the work that YOU folks do, and know that there are literally thousands of people in the COW who could do a better job than what I’m seeing from these humongo corporations who don’t know enough about cameras not to point them straight at windows. It’s crazy.
And it’s not like these people haven’t had plenty of time to prepare to do something GOOD. They’ve certainly had plenty of time to look at all the garbage ‘casts out there.
Now that I type that aloud, I wonder if they’re seeing what their colleagues and competitors are doing and thinking, “Yeah, that’s what a remote presentation is SUPPOSED to look like.” Yikes! I hope not.
(This is a whole ‘nother rant, but somewhat related: has Microsoft ever seen what a web conference call is supposed to look like? Because those Teams commercials are the WORST.)
Anyway, you all know that in plenty of other contexts, I have no love for Apple at all, but I’ve sure got my hopes up for this! As a presentation. The only thing I wear less often than pants these days is an Apple Watch. LOL
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More chatter about ARM at WWDC.
– Oliver
Oliver Peters – oliverpeters.com
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I guess we’ll now for sure on Monday.
https://mondaynote.com/osborning-the-mac-or-not-f0bbf4c319f0
– Oliver
Oliver Peters – oliverpeters.com
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OK, here you go. Big Sur is the next mac OS. Transition to ARM (Apple Silicon) is on. First ARM-based Macs and Big Sur will be out by the end of the year. Full transition to Apple Silicon will take about 2 years. All Apple apps (including ProApps) will be native.
Keynote link below. macOS and hardware section starts at about 1 hr. 8 min.
https://www.apple.com/apple-events/june-2020/
– Oliver
Oliver Peters – oliverpeters.com
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So probably no FCPX 10.5 until Big Sur is out this Fall.
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