Apple Selling IGZO Sharp 4K monitor

[Craig Seeman]

[Marcus Moore] “I think it was posted prematurely, and pulled when they realized it.”

Not premature if one has a 2013 15″ MBPr which can use 4K now.

[Marcus Moore]

I agree. But it was spotted on Dec 6 and as far as I can tell pulled before anyone could actually order one from the international stores it popped up on. So it technically never made it “for sale”.

So it’s not that it’s been available, then pulled, which I agree would indicate that Apple’s 4K display was on the way. It seems like it was put up on some international stores (by mistake) then pulled when the word got out on December 6th.

Essentially, if this Sharp display is for sale on Apple’s store, then I don’t see the 4K ACD being available for at least several months.

[Craig Seeman]

[Marcus Moore] “Essentially, if this Sharp display is for sale on Apple’s store, then I don’t see the 4K ACD being available for at least several months.”

But why pull it at all if there’s reason for people to start buying the Sharp monitor immediately. I don’t see a marketing reason to tie it directly to the MacPro release since it’s useful now and otherwise people may want to order it now in anticipation of their MacPro purchase. It’s not an Apple manufactured product so I don’t get the importance of the “reveal” date. In other words, it’s not a new product, it’s simply a product from another manufacturer now being made available in the Apple Store.

[Marcus Moore]

[Craig Seeman] ” It’s not an Apple manufactured product so I don’t get the importance of the “reveal” date.”

Timing wise, nor do I- but let’s not forget that Apple has already created a seemingly artificial common launch date between the MacPro and FCPX 10.1. Technically, they might have been able to launch FCPX weeks ago- but they see a synergy there that they seem keen to exploit. DESPITE the fact that the majority of 10.1 users will very likely NOT be running a MacPro.

While the new rMBP can run a 4K display, 4K has been HEAVILY publicized as a MacPro feature.

I would LOVE for there to be a 4K ACD ready at launch. But the Apple store DOES NOT sell competing display options for it’s own Thunderbolt Cinema Display. This Sharp display would be the FIRST third-party display option I can ever remember being offered. That to me says Apple’s isn’t ready.

[Andrew Kimery]

[Craig Seeman] “But why pull it at all if there’s reason for people to start buying the Sharp monitor immediately.”

To make a bigger marketing/PR splash by ‘revealing’ everything at once? Edit 4K in FCPX, on your new MP and see every detail on the Sharp 4K display.

[Craig Seeman]

Removal of Sharp display from Apple Store probably doesn’t mean Apple’s 4K display is imminent
https://9to5mac.com/2013/12/09/removal-of-sharp-display-from-apple-store-probably-doesnt-mean-apples-4k-display-is-imminent/

[Mitch Ives]

[Craig Seeman] “But why pull it at all if there’s reason for people to start buying the Sharp monitor immediately. I don’t see a marketing reason to tie it directly to the MacPro release since it’s useful now and otherwise people may want to order it now in anticipation of their MacPro purchase. It’s not an Apple manufactured product so I don’t get the importance of the “reveal” date. In other words, it’s not a new product, it’s simply a product from another manufacturer now being made available in the Apple Store.”

At the risk of repeating myself from another thread, that is exactly what they’re doing with the third party TB2 disk arrays. I think I see a pattern here…

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

[Marcus Moore]

2 differences:

One- this display is readily available thru other retailers (and at present isn’t available thru Apple)

Two- Apple stocks has loads of 3rd party storage in it’s store (since they don’t make a solution of their own), while Apple has not, up to now, offered ANY 3rd party display options thru it’s own store.

[Mitch Ives]

[Marcus Moore] “2 differences:

One- this display is readily available thru other retailers (and at present isn’t available thru Apple)

Two- Apple stocks has loads of 3rd party storage in it’s store (since they don’t make a solution of their own), while Apple has not, up to now, offered ANY 3rd party display options thru it’s own store.”

I get one, but regard to 2… show me the Thunderbolt 2 disk arrays available from Apple?

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

[Marcus Moore]

Thunderbolt 2 specifically, no. But storage, and Thunderbolt arrays in general, yes.

I know you’ve said you had someone from the company say so much as Apple is keeping them from launching- but I’m pessimistic on that point. I don’t see how Apple stops them from selling thru other online outlets. And I don’t see what Apple gains from waiting to launch it when TB2 products have already been shipping since October.

With these 4K displays, Apple doesn’t have to be in a rush to put them up on their site, since they’re already available elsewhere for anyone with a rMBP who really wants to hook one up to it. And (if) Apple does indeed sell this sharp display thru it’s store, it’s an admission that their own 4K product isn’t ready. Apple doesn’t like giving hints into their pipeline, so they’re inclined to delay selling it until they really have to.

We’ve been around this mulberry bush a couple of times. I know we disagree- let’s see what happens. 😉