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Apple PR page on 10.4 for the curious.
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[Bill Davis] “Wow, such hostility.”
Wow, such pearl clutching. ????
Apple PR obviously over-reached and got called out by Oliver, Shane went a step further and called out every NLE company that uses the ‘Hey, look at the awards our software helped win’ schtick and some other people are approaching the point of debating what the definition of the word “is” is to try and validate Apple PR’s statement which just goes to *prove* Oliver’s point that the wording can’t be taken at face value.
Of course, as has been stated many times here, ‘Hollywood’ workflows and ‘Hollywood’ successes are meaningless so why people are trying so hard to defend Apple’s dubious statement about this ‘meaningless’ achievement is a mystery to me. ☺
Dollars to donuts if you walk up to someone and say “What’s the first thing that comes to your mind when you hear the phrase ‘award-winning Hollywood feature films'” the reply won’t be , “A Netflix documentary that won a Primetime Emmy and had a 7 day theatrical run in LA to meet Oscar eligibility requirements.” That’s not a knock on “What Happened, Miss Simone?” at all, but Apple’s statement intentionally chose to use the phrase “award-winning Hollywood feature films” as opposed to the more accurate “award-winning documentary films” or “award-winning independent feature films” for a reason.
To Noah’s point, it’s common for companies (and people) to pad their resumés, but that doesn’t mean it has to go unchallenged.
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I agree with Oliver that the Apple PR statement about “Hollywood movies” is not a good choice of words. I would never use “Hollywood movies” as a reference. In fact, over here, when someone mentions “Hollywood movies” these days, we tend to smile. A better choice of words would have been: “… from award-winning feature films and commercials, to international broadcasts and the world’s most popular YouTube videos.”
– Ronny
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[Shane Ross] “Me too”
Admit it, the Transylvania Trophy nomination is what pushed it over the edge for you! 😀
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I just want to reiterate that I wasn’t trying to take away from anyone’s work, just that using the short hand that was used in the release doesn’t do anyone any good. In fact it sort of takes away from the real awards being won all over the world. I just think Apple would have better served the FCPX community and the product by being a bit more accurate.
Oliver
Oliver Peters – oliverpeters.com
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When I read the statement it was clear to me that they were not talking about Oscars because they would have just said Oscars. They were taking about other awards.
For me, other awards include, Emmy, Golden Globe and film festivals.
Anybody who has done the festival circuit knows how difficult it is to just get your film selected. Even in the “small” festivals. You are sometimes competing against thousands of films from all over the world and many with very large budgets. It’s a big deal to get in, and an even bigger deal to win.
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The problem is you claimed the Press Release was “blatantly false” without doing any actual research yourself. Was it a bit of puffery on Apple’s part. Of course, all PR statements are. But the “false” label should only be thrown out when you have actual proof that the claims AS THEY ARE WORDED are actually false. That includes different interpretations of what a “Hollywood film” means.
I think that is my primary objection with your reaction. You didn’t prove that what they said was “false”. Just a gut feeling I guess. A better response would have been, that it’s an exaggeration. Which I would have happily accepted.
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Brett Sherman
One Man Band (If it\’s video related I\’ll do it!)
I work for an institution that probably does not want to be associated with my babblings here. -
[Brett Sherman] “The problem is you claimed the Press Release was “blatantly false” without doing any actual research yourself.”
You are correct, although I have done the research. But by a strict interpretation of what was written, “Simone” fit and that was my oversight, which I acknowledged. I also mentioned early on that there were plenty of other notables outside of Hollywood. Did I overreact? Yes, I did, although not so much initially. I guess when the “Hollywood” part was highlighted, that I went a bit farther than I intended. So be it. My apologies.
– Oliver
Oliver Peters – oliverpeters.com
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